Results 101 to 110 of about 3,837 (294)
Celebrity chefs as brand and their cookbooks as marketing communication
, 2008 This paper aims to illuminate how consumers engage with celebrity chefs as marketing objects and their cookbooks as marketing communications. Based upon narrative analysis of qualitative data it suggest that celebrity chefs are acting as brands, that ...
Tonner, A.
core
Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking
, 2018 This article is not available on ChesterRepThe paper examines the use of advertising and celebrity endorsement in promoting wristwatches from the beginning of the 20th century up until today.
Kitchen, Philip J. +5 more
core +1 more source
Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma +3 more
wiley +1 more source
Impact Of Celebrity Endorsement Advertisement On Consumers
, 2021 Advertisement plays important role within the present era of data explosion. Celebrity endorsement may be a channel during which a star acts as a spokesperson of the brand. Celebrities performances give spectacular results when shaping the common opinion
Thakur, Ms. Sarima
core +1 more source
Growth Strategy of Circular Startups
Business Strategy and the Environment, EarlyView.ABSTRACT Circular startups (CSUs) play a crucial role in the circular transition by developing circular business models (CBMs) that minimise resource use and narrow material and energy loops. However, empirical research on how CBMs shape growth strategies and how ecosystems enable or constrain scaling remains limited.
Gustavo Dalmarco +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Although firms that integrate a sustainability orientation (SO) may experience a significant improvement in their resource efficiency, many, particularly small‐ and medium‐sized enterprises (SMEs), still struggle with the complexities of incorporating sustainability into their business models.
Michael Adu Kwarteng +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The transition toward circular fashion is widely promoted as a pathway to sustainable development, yet consumer resistance continues to hinder the adoption of circular business models across resale, rental, repair, and remaking. Existing research identifies numerous consumer barriers, but insights remain fragmented, model‐specific, and largely
Sophie Rasfeld
wiley +1 more source
Advertising and Celebrity Endorsement in Burma
, 2011 Burma (or Myanmar) is not a place that people normally associate with the glamour of film stars, or the fun and frivolity of celebrities, unlike in neighbouring India or Thailand.
King, Andrew S.
core
ESG Controversies in Global Firms: A Black Mark?
Business Strategy and the Environment, EarlyView.ABSTRACT Despite increasing attention paid by companies to sustainability, there is still evidence of environmental, social and governance (commonly referred to as ESG) scandals. As research on this topic is scant, this paper aims to analyse the impact of ESG controversies on firms' sustainability practices, that is, ESG policies, as well as ...
Beatrice Bais, Guido Orzes, Marco Sartor
wiley +1 more source
The Effect of Celebrity Endorser Selection on Consumer Purchase Intention
The Lahore Journal of BusinessWhile companies often use celebrity endorsement to increase their sales, they fail to realize that the selection of the endorser greatly influences consumer purchase intention.
Marium Mateen Khan, Ayesha Mateen Khan
doaj