Results 111 to 120 of about 3,837 (294)
Celebrity endorsement in fashion print advertising
, 2013 . Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing communication strategy used to build a congruence between brand image and consumers. Objectives.
Chiosa, Raluca; Al. I. Cuza University
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Business Strategy and the Environment, EarlyView.ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani +6 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The increasing popularity of ecotourism in regions like Central America and the Caribbean, particularly in the Dominican Republic, necessitates a deeper understanding of how these businesses can integrate innovation with environmental sustainability.
Hayrold José Ureña‐Espaillat +2 more
wiley +1 more source
Local Celebrity Endorsement : Can You Go Far by Staying Close?
, 2010 Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies ...
Mellgård, Linn +2 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Sufficiency is increasingly seen as a necessary complement to efficiency and circularity strategies to help prevent the transgression of planetary boundaries. However, empirical evidence on their broader relevance in business remains limited.
Maike Gossen +4 more
wiley +1 more source
Celebrity endorsement (DataBlitz 2015)
, 2015 DataBlitz on Celebrity Endorsement presented by Dr Ann Mitsis, Dr Civilae Leckie and Dr Liz Branigan.
Civilae Leckie, Liz Branigan, Ann Mitsis
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Journal of Consumer Behaviour, EarlyView.ABSTRACT This research provides comprehensive insight into the influence of aesthetic liking on product preference across different types of durable product categories by uncovering the underlying process. Distinguishing a direct expressive influence of aesthetic liking and an indirect influence as a quality signal, referring to signaling theory, we ...
Mariëlle E. H. Creusen +2 more
wiley +1 more source
The Canadian Journal of Chemical Engineering, EarlyView.Abstract Global energy demand and environmental concerns have intensified the search for renewable and sustainable energy sources. This study thus, focuses on optimizing the transesterification process of waste cooking oil (WCO) using thermally activated basic oxygen furnace slag catalyst calcined at 850°C (BOF 850). The optimization and modelling were
Johra S. Ali, Hillary L. Rutto
wiley +1 more source
CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS [PDF]
Management & Marketing, 2014 The Nigerian economy has experienced increased launching of consumer products; this is occasioned by the level of competition in the country. As such consumers are exposed to large number of product-related communication messages in primetime ...
Omotayo OYENIYI
doaj
Multiple Brand Celebrity Endorsement: David Beckham Case Study [PDF]
, 2017 The Bachelor's Thesis on the topic of Multiple Brand Celebrity Endorsement: David Beckham Case Study focuses primarily on the issue of multiple endorsement of a number of brands by one celebrity.
Hiblerová, Adéla
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