Results 131 to 140 of about 3,837 (294)
A Case Study Of "Maxis" Celebrity Endorsement
, 2006 The objective of this thesis is to gain a better understanding of how celebrities are used as endorsers in advertising. To achieve this purpose four research questions are stated, why companies choose celebrity endorsement as a promotion strategy, how ...
Serpoosh, Majid
core
Varieties of Local Implementation for Net Zero in China: Evidence From Three Cities
Environmental Policy and Governance, EarlyView.ABSTRACT Since China updated its nationally determined contributions in 2021, achieving carbon peaking before 2030 and carbon neutrality before 2060—the so‐called “dual carbon” goals—has become the new guiding principle of China's climate governance. However, few studies have examined the implementation of China's dual carbon goals, particularly the ...
Ting Guan, Ziwei Gou, Yixian Sun
wiley +1 more source
Celebrity Endorsement and Consumer Purchase Intentions
, 2017 Due to the cluttering of advertisements, it has become extremely difficult for marketers  to get the attention of consumers. Marketers across the world are now relying on celebrity  endorsements.
Anwarl, Adnan, Jalees, Dr. Tariq
core +1 more source
Conspiracy Theory Endorsement Profiles: A Cluster Validation Study
European Journal of Social Psychology, EarlyView.ABSTRACT A substantial body of research has investigated the determinants of conspiratorial beliefs, yet little is known about different conspiracy theory endorsement profiles. The present study used cluster analysis on a set of 52 conspiratorial statements tapping into six conspiracy theory types to identify and validate conspiracy theory endorsement ...
Otto Mäki +6 more
wiley +1 more source
BBR: Brazilian Business Review, 2016 This study investigates the effects of sport’s celebrity endorsement on purchase intention. More specifically, this study seeks to (1) identify the extent to which the sports celebrity’s credibility influences consumer purchase intention; (2) the extent ...
Natalie Bragança Düsenberg +2 more
doaj
Impact of Celebrity Endorsement on Consumer Buying Behavior
, 2015 Today celebrity endorsement becomes the multi-million industries in the world. Marketers endorsed celebrities with their products and brands in the advertisement to increase their sales and change the perception of the viewer’s regarding their brand ...
Seedani, Sumeet Kumar +3 more
core +1 more source
Epilepsia, EarlyView.Abstract Objective This study was undertaken to provide an overview of the research landscape and evaluate the impact of lifestyle modifications on seizure reduction and quality of life in people with epilepsy receiving standard medical treatment. Methods Following PRISMA (Preferred Reporting Items for Systematic Reviews and Meta‐Analyses) guidelines ...
Elizabeth Spurgeon +9 more
wiley +1 more source
Celebrity Endorsement: A Congruity Measure of Personalities
, 2011 Purpose In marketing communications strategy, the use of celebrity is a common practice for major firms in supporting the brand imagery. Based on the cognitive theories of endorsement efficiency, the congruence between the personality of a brand being ...
Farhat, Reshma, Khan, Bilal Mustafa
core +1 more source
Genetic epilepsies with myoclonic seizures: Mechanisms and syndromes
Epilepsia Open, EarlyView.Abstract Genetic epilepsy with myoclonic seizures encompasses a heterogeneous spectrum of conditions, ranging from benign and self‐limiting forms to severe, progressive disorders. While their causes are diverse, a significant proportion stems from genetic abnormalities.
Antonietta Coppola +3 more
wiley +1 more source
Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990-2017. [PDF]
Int J Environ Res Public Health, 2019 Zhou M +6 more
europepmc +1 more source