Results 41 to 50 of about 6,956 (257)
Journal of Management and Entrepreneurship ResearchObjective: Grounded in the Theory of Planned Behavior (TPB) and the Match-Up Hypothesis, this study examines how celebrity endorsement credibility influences consumers’ purchase intention, with attitude toward the brand as a mediating variable and brand ...
Budhi Haryanto +5 more
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Management Letters/Cuadernos de Gestión, 2023 This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral intention, the study also examines the ...
Belem Barbosa, Edar Añaña
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Karl Popper and the Mechanisms of Hydrogen Embrittlement
Advanced Engineering Materials, EarlyView.Representation of the beginning of loss of ductility rather than embrittlement. Small concentrations of hydrogen in a diffusible form within iron are well‐established to harm the mechanical integrity of steels. There are theories that attempt to explain the pernicious role of hydrogen.
H. K. D. H. Bhadeshia
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Jurnal Manajemen Teori dan Terapan, 2019 The celebrity endorsement strategy is considered as one of the promotional tools attract consumers. However, the effectiveness of these strategies in forming brand equity is still questionable.
Deandra Vidyanata
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Advanced Engineering Materials, EarlyView.Functionally graded metal–ceramic femoral stems are engineered through continuous UMAT‐based stiffness tailoring, eliminating discrete material interfaces while enhancing biomechanical compatibility. Low‐index power‐law gradation optimizes load transfer, reduces stress shielding, and controls implant–bone micromotion, highlighting a materials‐design ...
Rihem Nouira, Sameh Elleuch, Hanen Jrad
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Cogent Business & ManagementThe role of social media influencers is becoming pivotal in shaping Generation Z’s consumer behavior in the fashion industry.This study explores how specific influencer attributes such as credibility, authenticity, empathy, engagement, and relevance ...
Asha Sunilkumar +4 more
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The Effect of Endorser Credibility on Brand Credibility, Consumer-based Brand Equity, and Brand Attachment of Smartphone Users [PDF]
, 2017 The purpose of this research is to examine the structural relationships between endorser credibility, brand credibility, consumer-based brand equity, and brand attachment of smartphone users. Grounded in theory of brand signaling, this research provides a better understanding on the extent to which endorsers’ culture and attitude impact on the brand ...
Valaei, N, Nikhashemi, SR
openaire
Electrospun Wood‐Derived Biopolymers as Electrodes in Electrochemical Energy Storage Technologies
Advanced Functional Materials, EarlyView.Electrospinning transforms wood‐derived cellulose and lignin into architecturally defined, binder‐free carbon electrodes with tuneable porosity and functionality. This review shows how fibre design enables decoupled charge and mass transport, enhancing performance across battery systems, while identifying key challenges in spinnability, scalability ...
Michael W. Thielke +3 more
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence of brand ambassadors and brand credibility on purchase decisions among consumers of Glad2Glow skincare products through the TikTok platform in Bandung.
Della Kurnia Febrianti, Muji Rahayu
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Credibility Perception of Viewers and Brand Equity: A Case Study of Private News Channels in Karachi
JISR Management and Social Sciences & Economics, 2010 This research studies the key indicators of brand credibility of a selected number of private news channels and aims to reveal the association of brand credibility with the brand equity of these channels.
Talha Chishti, Mustaghis ur Rahman
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