Results 21 to 30 of about 6,956 (257)

Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

Heliyon, 2021
Brand perception is a key element in achieving business success: how a brand is perceived by current and potential users determines what they think and their disposition towards the brand.
M. Alguacil, J. Núñez-Pomar, F. Calabuig, P. Escamilla-Fajardo, I. Staskeviciute-Butiene   +4 more
doaj   +1 more source

How Can Restaurant Companies Effectively Deliver CSR Efforts to Consumers on Social Media?

Behavioral Sciences, 2023
This study emphasized the source credibility effect on consumers’ responses to restaurant companies’ CSR efforts on social media. Based on the source credibility brand development process (i.e., brand trust, brand affect, and brand engagement), this ...
Sae-Mi Lee, Minseong Kim
doaj   +1 more source

The influence of celebrity endorsements on brand love: Exploring the mediating effect of self-brand connection [PDF]

International Journal of Data and Network Science
This research aims to present and validate a comprehensive model of brand love, encompassing its causes and effects. The model is based on a causal approach and includes a well-established construct of the consumer-brand relationship, celebrities ...
Euis Soliha, Harmanda Berima Putra, Khaleel Ibrahim Al-Daoud, Asokan Vasudevan, Sriganeshvarun Nagaraj, A. Vasumathi, Suleiman Ibrahim Shelash Mohammadi   +6 more
doaj   +1 more source

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth

Frontiers in Psychology, 2022
The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of brand awareness, brand associations, brand loyalty, perceived quality,
Zhai Lili, Abdullah Al Mamun, Naeem Hayat, Anas A. Salamah, Qing Yang, Mohd Helmi Ali   +5 more
doaj   +1 more source

The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2020
Brand loyalty has a crucial role in the business and wins the mind of the customers is the key mission of any brand. On the other hand, consumers use brands to express themselves, position and integrate the brand image into their own identity.
Nguyen Ngoc Dan Thanh, Nguyen Duc Thanh, Le Thi Thanh Thuy, Do Minh Thuy, Nguyen Thi Thanh Thao, Tong Nguyen Phuong Thanh   +5 more
doaj   +1 more source

The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector

Cogent Business & Management
Due to high competition in the fashion sector, apparel companies employ various strategies to articulate distinct marketing approaches aimed at attracting more valuable customers and increasing purchase intention among them.
Hajira Atta, Naeem Ahmad, Mosab I. Tabash, Mohammad Ahmad Al Omari, Yasmeen Elsantil   +4 more
doaj   +1 more source

EFFECT OF ENDORSER CREDIBILITY, BRAND CREDIBILITY, SELF-BRAND CONNECTION ON BRAND EQUITY

Business and Entrepreneurial Review, 2019
Purpose – The purpose of this research was to study the impact of endorser credibility, brand credibility, self-brand connection on endorsed brand equity of the endorsed brand.Design/methodology/approach - The analytical method using Amos 24 and Structural Equation Modeling (SEM) to analyze the questionnaire data in Jakarta.
openaire   +2 more sources

Brand Credibility and Brand Reputation on Brand Performance

Journal of Applied Business Administration
With regard to the Wardah brand, this study intends to examine how brand credibility and reputation affect brand performance. In this work, quantitative research methodologies are applied. Purposive sampling is used in the sampling method. This survey included 201 respondents in total. Respondents are Indonesian-born women between the ages of 17 and 55
Keyka Poetry, Nadia Rizky Ardiani, Lingga Yuliana   +2 more
openaire   +1 more source

Keratin 19 as a prognostic marker and contributing factor of metastasis and chemoresistance in high‐grade serous ovarian cancer

Molecular Oncology, EarlyView.
Keratin 19 (KRT19) is overexpressed in high‐grade serous ovarian cancer with high levels of Kallikrein‐related peptidases (KLK) 4–7 and is associated with poor survival. In vivo analyses demonstrate that elevated KRT19 increases peritoneal tumour burden.
Sophia Bielesch, Isabel Vogel, Sina Nokodian, Johanna Moeller, Antonia Blechschmidt, Vicky Hecht, Vanessa Kuentzel, Katharina Thiedig, Melissa Schwab, Oliver Schilling, Holger Bronger, Marion Kiechle, Viktor Magdolen, Tobias Dreyer   +13 more
wiley   +1 more source

TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS [PDF]

Journal of Applied Structural Equation Modeling
The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers.
Ashish Ashok Uikey, Ruturaj Baber, Zericho R. Marak   +2 more
doaj   +1 more source