Results 11 to 20 of about 11,382 (192)
IIMB Management Review, 2021 This study examines the role of celebrity credibility in building brand equity and relationship continuity using brand credibility as a mediator. The experience of smartphone use is considered a moderator.
Ramendra Pratap Singh +1 more
exaly +5 more sources
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility [PDF]
Journal of Business Research, 2020 Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility, both directly and based on the moderating variables of age, gender and ethnicity.
Shahzeb Hussain +2 more
exaly +8 more sources
The impact of service failure on brand credibility [PDF]
Journal of Retailing and Consumer Services, 2016 Recent studies have examined the consequences of brand credibility, with the majority of works embedded in physical goods. Despite the growing attention service branding receives, little is known about how service failure and recovery efforts impact on brand credibility in service organisations.
Rebekah Russell-Bennett, Gary Mortimer
exaly +5 more sources
Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach [PDF]
Qualitative Market Research, 2020 Purpose This paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate image. Design/methodology/approach A qualitative approach was used. Ten interviews and four focus groups were conducted among participants drawn from the London area.
Shahzeb Hussain +2 more
exaly +8 more sources
PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT [PDF]
MIX: Jurnal Ilmiah Manajemen, 2021 The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5 ...
Keni Keni, Callista Callista
doaj +2 more sources
The Influence of Brand Credibility towards Words of Mouth of Fashion Brand [PDF]
Journal of Economics, Business & Accountancy Ventura, 2021 This research tries to examine the factors influencing the positive word of mouth of Indonesian’s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and ...
Shindy Shindy, Evo Sampetua Hariandja
doaj +3 more sources
Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention. [PDF]
J Air Transp Manag, 2020 Crisis management consists of a number of capabilities which evaluate crisis signals and implements actions to minimize damage. Both identifying these capabilities and understanding their influence on perceptions of brand attitude, credibility and intention to purchase offers significant theoretical and managerial insights.
Hsiu-Ying Kao G, Wang SW, Farquhar JD.
europepmc +4 more sources
Brand Credibility and Brand Reputation on Brand Performance
Journal of Applied Business AdministrationWith regard to the Wardah brand, this study intends to examine how brand credibility and reputation affect brand performance. In this work, quantitative research methodologies are applied. Purposive sampling is used in the sampling method. This survey included 201 respondents in total. Respondents are Indonesian-born women between the ages of 17 and 55
Keyka Poetry +2 more
openaire +3 more sources
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)Studi ini menyelidiki dampak brand credibility, influencer creadibility, dan brand experience terhadap keputusan pembelian yang di mediasi oleh brand attitude, khususnya pada produk iPhone. Penelitian ini menggunakan metode kuantitatif dengan mensurvei 110 responden pada wilayah Soloraya dan analisis data Penelitian ini menggunakan software SmartPLS ...
Sri Padmantyo, Dian Khoirul Fuadi
openaire +3 more sources
The effects of brand credibility on customer loyalty [PDF]
Journal of Retailing and Consumer Services, 2008 Abstract Customer churn is an ever-growing issue in the relational services sector (e.g., retail banking, telecommunications), where business models ultimately depend upon long-term relationships with customers as the basis for profitability.
Joffre Swait́
exaly +2 more sources