Results 61 to 70 of about 11,382 (192)
JKBM (Jurnal Konsep Bisnis dan Manajemen), 2019 The objective of this study is to examine and analyze the effect of brand logo identification, overall brand logo benefit toward customer loyalty through trust and commitment of Global System for Mobile (GSM) cellular operatorconsumers. The samples being
Raka Wardhani, Tiara Puspa
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Brand Loyalty in The Smartphone User’s: The Role of Brand Credibility and Consumer Convenience
, 2021 This study analyzes consumer loyalty from attitudes on credible knowledge sources and the emotional experience due to the first perception Data was collected from 107 smartphone users through questionnaires and interviews.
ADAM, ECHAN +4 more
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Trust me I'm an advert! How to create a trusting brand identity through advertising
, 2012 Since the importance of Relationship Marketing has been recognised, there has been considerable discussion in the Marketing literature on Trust generally.
Danbury, Annie +2 more
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Indonesian Journal of Business and EntrepreneurshipBackground: Generation Z, as increasingly dominant consumers with unique shopping behavior characteristics, plays a vital role in the e-commerce market.
Riska Azzura Lubis, Rina Suthia Hayu
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Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement. [PDF]
J Consum Behav, 2022 Rather RA +5 more
europepmc +1 more source
The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand
Journal of Applied Business AdministrationThe focus of this study is to examine how brand credibility affects brand reputation using Teh Botol Sosro as a case study. Methods of quantitative description are used in this study. The research employed purposive sampling, whereby the participants were selected based on their knowledge of and past purchases of Teh Botol Sosro products, which were to
Lingga Yuliana, Rezki Hamdani
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Pengaruh Endorser Credibility terhadap Brand Credibility Serta Consumer-Based Brand Equity Lipstick dan Blush on Wardah dan Emina di Surabaya [PDF]
, 2016 Penelitian ini bertujuan untuk menguji pengaruh endorser credibility dari merek Wardah dan Emina kategori lipstick (parent brand) dan blush on (sub - brand) terhadap brand credibility dan consumer based – brand equity di Surabaya. Teori yang digunakan
UTOMO, AUDRIA ANGELIE
core
MabsyaThis study examines the influence of customer perception, brand fit, and brand credibility on BT Batik Trusmi's brand image in the case of the cancellation of the "BT Batik Trusmi Cirebon Station" naming rights program.
Jihan Rhaudhatul Jannah +2 more
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Investigating Relationship between Brand Image, Brand Credibility and Brand Equity
Review of Professional Management- A Journal of New Delhi Institute of Management, 2016 Brand image is the combination of consumers' perceptions and beliefs regarding a brand as it is the belief of consumers which makes a brand trustworthy and likable. The present study analyses the role played by brand image in making brand credibility and the role played by brand image and brand credibility in creating brand equity has been analysed ...
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Do I believe in this brand? The moderating effect of culture on brand credibility.
Multidisciplinary Business Review, 2010 Previous research has shown the positive effect of enhanced brand credibility on product choice. However, there is substantial need to extend research efforts and test the validity of the existing conceptual models in different cultural settings ...
Sebastian Wentrup +3 more
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