Results 71 to 80 of about 11,382 (192)
, 2020 Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility, both directly and based on the moderating variables of age ...
Honerkamp, Vincent
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The Impact of Athlete Brand Image on Brand Credibility [PDF]
, 2022 학위논문(석사) -- 서울대학교대학원 : 사범대학 체육교육과,글로벌스포츠매니지먼트전공, 2022. 8. KIM, Yukyoum.Every year, many firms and brands spend a large amount of money to sponsor athlete endorsers.
마상희
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Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [PDF]
تحقیقات بازار یابی نوین, 2017 Various factors affecting customer`s loyalty such as quality, trust, credibility and perceived risk. It seems that customer`s religious orientation effect on the effectiveness of these variables on their loyalty.
mohammad reza karimi alavijeh +2 more
doaj
A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]
This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Paulo Lencastre, Ana Côrte-Real
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Indonesian Interdisciplinary Journal of Sharia EconomicsThe study sought to investigate the impact of brand globality and brand locality perceptions on brand credibility. Then, examine the impact of brand credibility on your brand relationship.
Rafly Anggiat, Kurniawati Kurniawati
doaj
MIX: Jurnal Ilmiah Manajemen, 2018 Endorser credibility is one of factors which influence muslim fashion development. In the other hand, it is the challenge for Indonesia is to be a centre of muslim fashion in the world.
Ayu Ningsetya Mardika Riskhi +2 more
doaj +1 more source
THE IMPACT OF BRAND CREDIBILITY ON BRAND EQUITY IN THE BEAUTY INDUSTRY
CASHFLOW CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDEThis research investigates the impact of brand credibility on brand equity in the beauty industry, particularly focusing on skincare products. The objective is to explore how the perceived trustworthiness and expertise of a brand influence its overall brand equity, which includes customer loyalty, brand awareness, perceived quality, and brand ...
openaire +1 more source
Economic Review, 2012 Brand equity has been and will be an area of interest for marketing managers. All marketing efforts are directed toward the development of brand equity. Therefore efforts are taken among the researchers, to understand the concept of brand equity as deep as possible.
Mathew, Veeva +2 more
openaire +3 more sources
Analisis Pengaruh Brand Characteristics, Brand Credibility Dan Benevolence Terhadap Brand Loyalty Pasta Gigi Merek Pepsodent Di Soloraya [PDF]
, 2022 The purpose of this study was to analyze and discuss the effect of brand characteristics, brand credibility and benevolence on brand loyalty in Pepsodent toothpaste in Soloraya.
, Dr. Moechammad Nasir, S.E., M.M. +1 more
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MatrikCompetition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products.
Desak Made Febri Purnama Sari +3 more
doaj +1 more source