Results 51 to 60 of about 11,382 (192)

APAKAH BRAND CREDIBILITY PENTING BAGI BRAND IMAGE ANDA?

, 2022
Abstrak Purpose - Source credibility theory menyatakan bahwa orang cenderung diyakinkan jika sumber disajikan sebagai kredibel. CEO\u27s attractiveness hanya memiliki dampak signifikan pada sensory brand image.
Parulian Simanjuntak, Sihol Harto, Ahmad, Farid, Prabowo Sukarno, Krisna, Masnita, Yolanda   +3 more
core  

Analisis Pengaruh Brand Resonance Dan Brand Credibility Terhadap Brand Loyalty Yamaha Lexi Di Kota Surakarta [PDF]

, 2022
The purpose of this study was to analyze and discuss the effect of brand resonance and brand credibility on brand loyalty on Yamaha Lexi in Surakarta City.
, Dr. Moechammad Nasir, SE., M.M., Naufal, Muhammad Najmuddin   +1 more
core  

Role of Positioning Strategies on Consumer Evaluations of Brand Extensions

Marketing Management Journal, 1996
This study examines the effect of communication cues such as perceived credibility and brand concept consistency in influencing consumer choice of brand extensions.
SHIVA NANDAN, MONICA NANDAN
doaj   +1 more source

Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

, 2016
The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation.
Christodoulides, G, Dabrowski, D, Christodoulides, George, Schivinski, B, Schivinski, Bruno, Dabrowski, D.   +5 more
core   +1 more source

The Effect Of Endorser Credibility On Purchase Intention Mediated By Brand Attitude And Brand Credibility On Online Travel Agent Traveloka

Jurnal Manajemen Indonesia, 2023
Online travel agencies (OTAs) in Indonesia, such as Traveloka, spend annually to endorse their brands through celebrities on TikTok to influence consumer perceptions of credibility and purchase intentions. This research explores the impact of celebrity endorsers’ expertise, trustworthiness, and attractiveness on brand attitude, brand credibility, and ...
Refi Rifaldi Windya Giri, Fairuuz Fikar Alfaruqi   +1 more
openaire   +1 more source

PENGARUH KREDIBILITAS MEREK TERHADAP NIAT BELI DENGAN MEDIASI KUALITAS YANG DIRASA KONSUMEN PRODUK BATIK JETIS DI SIDOARJO

Journal of Business & Banking, 2015
The purpose of this study is to examine the effect of brand credibility on the purchase intentionmediated by consumer’s perceived quality of batik Jetis in Sidoarjo.
Banu Caesar Firmansyah, Emma Yulianti
doaj   +1 more source

Effect of Celebrity Credibility on Brand Passion and Brand Loyalty

Global Management Sciences Review
The objective of this study is to assess how celebrity credibility influences brand passion and brand loyalty. Various statistical techniques were employed, including structural equation modeling, descriptive analysis, correlation, regression, reliability, and frequency analyses.
Zargham Ullah Khan, Tania Arshad, Naveed Alam   +2 more
openaire   +1 more source

The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility [PDF]

, 2018
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. ; Title from title screen of research.pdf file (viewed on June 11, 2009) ; Vita. ; Thesis (Ph. D.)
openaire   +2 more sources

The Impact of NPO Credibility on Enterprise Brand Image in Cause-Related Marketing: A Study Based on the Mediating Effect of Perceived Corporate Hypocrisy

Journal of Theoretical and Applied Electronic Commerce Research
In recent years, scandals regarding the malpractices of many nonprofit organizations (NPOs) for selfish ends have eroded public trust in them. Therefore, it is necessary to consider whether the credibility of NPOs, as one of the three key implementers in
Jun Wang, Ling Zheng, Xinyi Li, Chiquan Guo   +3 more
doaj   +1 more source

The Effect of Brand Familiarity and Perceived Quality on Brand Credibility

Dinasti International Journal of Economics, Finance & Accounting
This study aims to analyze the influence of brand familiarity and perceived quality on brand credibility for Vaseline products in Indonesia. This study used a quantitative approach with a survey technique on 170 Vaseline user respondents spread across several urban areas.
Bilqis Saphira Putri, Lingga Yuliana
openaire   +1 more source