Results 91 to 100 of about 6,956 (257)

DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY

open access: yesEconomic Review, 2012
Brand equity has been and will be an area of interest for marketing managers. All marketing efforts are directed toward the development of brand equity. Therefore efforts are taken among the researchers, to understand the concept of brand equity as deep as possible.
Mathew, Veeva   +2 more
openaire   +3 more sources

Single‐Cell Profiling Reveals a Protective WNT5A‐ATF3‐FOSB Signaling Axis in Hair Follicle Stem Cells During Androgenetic Alopecia

open access: yesAdvanced Science, EarlyView.
Androgenetic alopecia (AGA) is a common form of hair loss with limited treatment options. Silencing of WNT5A signaling, which is widely known as the trigger of the ncWNT signaling pathway, happens in hair follicle stem cells from balding areas. It leads to downregulation of ATF3 and its target FOSB.
Ruiyu Luo   +10 more
wiley   +1 more source

Bridging Performance and Fate: A Framework for Sustainable, Composite‐Based Flexible Electronic Systems

open access: yesAdvanced Electronic Materials, EarlyView.
Composite‐based flexible electronics integrate biodegradable polymers, conductive networks, and multilayer device architectures to balance electrical performance, mechanical durability, and controlled degradation. Interfacial engineering and encapsulation regulate transport stability and operational lifetime, while programmed disassembly enables ...
Sayam, Sangho Cho
wiley   +1 more source

Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases

open access: yesMatrik
Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products.
Desak Made Febri Purnama Sari   +3 more
doaj   +1 more source

Electrocatalytic Urea Waste Valorization via Water Electrolysis: Transition‐Metal Phosphides for Sustainable Hydrogen Production

open access: yesAdvanced Energy Materials, EarlyView.
This article provides a comprehensive analysis of transition metal phosphides (TMP) as electrocatalysts for urea‐assisted water electrolysis, highlighting the critical role of phosphorus engineering in modulating electronic structure, optimizing active sites, and enhancing catalytic durability.
Shivalingayya Gaddimath   +8 more
wiley   +1 more source

Design Principles of Electrocatalysts for Industrial‐Scale Water Electrolysis

open access: yesAdvanced Energy Materials, EarlyView.
This Review distills electrocatalyst design for industrial‐scale water electrolysis into integrated principles linking active‐site engineering, phase and lattice modulation, interfacial microenvironment regulation and mass‐transport control. By connecting catalyst families with HER/OER mechanisms and practical operating demands, it outlines pathways ...
Hong Tang, Cui Ce, John Wang
wiley   +1 more source

The persuasive power of social media influencers in brand credibility and purchase intention

open access: yesHumanities & Social Sciences Communications
The use of social media influencer collaboration is growing exponentially. This study explores the persuasive power of influencers on followers’ perceived brand credibility and purchase intention by applying the elaboration likelihood model of persuasion.
Xiao Liu, Xiaoyong Zheng
doaj   +1 more source

Analysis of the Influence of Brand Image as a Moderating Variable in the Relationship between Influencer Credibility and Electronic Word of Mouth (E-WOM) on Purchase Decisions in Online Marketplaces

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of brand image as a moderating variable in the relationship between influencer credibility and electronic word of mouth (E-WOM) on purchase decisions in online marketplaces.
Eko Tjiptojuwono, Agustina Dianova
doaj   +1 more source

Synergistic Anode Engineering for Aqueous Aluminium Ion Batteries: From Mechanistic Understanding to Computationally Accelerated Design

open access: yesAdvanced Energy Materials, EarlyView.
Mechanistic anode engineering for aqueous aluminium‐ion batteries is discussed through alloying and microstructure control, surface/interface engineering, and electrolyte modification to regulate ion transport, suppress dendrites, passivation, hydrogen evolution, and side reactions, highlighting standardisation, computational acceleration, and ...
Hong Zhao   +3 more
wiley   +1 more source

The Influence of eWOM and Brand Image on Consumer Buying Interest in Azarine Products

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
This research aims to provide new information about the influence of Electronic Word of Mouth (eWOM) on consumer decisions, especially on Azarine beauty products.
Anisa Fanestya Nofalia, Albari Albari
doaj   +1 more source

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