Results 91 to 100 of about 11,382 (192)

A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity

, 2016
Today celebrity endorsement becomes the multi-million industries in the world. Marketers endorsed celebrities with their products and brands in the advertisement to increase their sales and change the perception of the viewer’s regarding their brand ...
Masoud lajevardi, Vahid reza mirabi
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How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude

Cogent Business & Management
Despite the inclusive beneficiation inherent in Corporate Social Responsibility (CSR), emergent literature suggests that it has become a serendipitous differentiation strategy.
Phillip Dangaiso, Paul Mukucha, Divaries Cosmas Jaravaza, Forbes Makudza   +3 more
doaj   +1 more source

ONLINE COMPULSIVE BUYING BEHAVIOR IN GEN Z IN INDONESIA:

Revista Galega de Economía
This study aims to explore the antecedents of compulsive buying patterns derived from a brand's emotional factors such as credibility, prestige, trust, and brand familiarity.
doaj  

Influencers in Luxury Brand Communication: An Evaluation of the Relationship Between Source Credibility, Persuasive Message, and Parasocial Engagement

SAGE Open
This study examines persuasive messages and source credibility in luxury brand influencers’ content within their brand collaborations. It also explores how influencers establish parasocial engagement with followers through their posts.
Zeynep Alkan, Ayhan Dolunay, Sevilay Ulaş   +2 more
doaj   +1 more source

The impact of KOLs on consumption intention: The mediating role of perceived brand quality

Sustainable Futures
In Vietnam’s fast-evolving cosmetics industry, the strategic use of Key Opinion Leaders (KOLs) is often challenged by a limited understanding of which attributes drive immediate sales and which contribute to long-term brand value. This study examines the
Minh Sang Vo, Thi Thuy An Ngo, Thanh Chung Pham   +2 more
doaj   +1 more source

Roles of Brand Value Perception in the Development of Brand Credibility and Brand Prestige

, 2011
This study explores the functional roles of consumers’ perceived brand value on brand credibility and brand prestige and consequent positive effects on key brand relationship outcomes.
Ok, Chihyung, Choi, Young Gin, Hyun, Seunghyup Seon   +2 more
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The Impact of SMEs' Brand Credibility on Consumer Purchase Intentions

, 2017
This study examines how brand credibility affects consumer purchase intention in the SMEs of Indonesia. Based on signaling theory and relationship marketing theory, it explores the relationships among four constructs, i.e.
Indah Purnamasari, Enjang Pera Irawan
core   +1 more source

PENGARUH BRAND IMAGE DAN BRAND CREDIBILITY TERHADAP BRAND LOYALTY: Survei Pada Anggota The Body Shop di Indonesia [PDF]

Rachmah Nur Artanti (1806607), “Pengaruh Brand Image dan Brand Credibility terhadap Brand Loyalty (Survei Pada Anggota The Body Shop Di Indonesia)”. Di bawah bimbingan Dr. Bambang Widjajanta, M.M dan Dr.
Rachmah Nur Artanti, -
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PENGARUH BRAND CREDIBILITY, BRAND PRESTIGEDAN BRAND AWARENESS TERHADAP PURCHASE INTENTION: PERCEIVED QUALITY SEBAGAIMEDIATING VARIABLE

, 2014
Tujuan penelitian ini adalah untuk mengetahui pengaruhbrand credibility, brand prestige dan brandawareness terhadap purchase intention denganperceived quality sebagai variabel mediasi.
Keni, Keni, Yapriadi, Andri Hiunjaya
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PENGARUH BRAND AWARENESS, BRAND CREDIBILITY, BRAND COMMITMENT TERHADAP LOYALTY INTENTIONS DALAM PRODUK DEODORANT MEREK REXONA PADA MAHASISWA DI SURABAYA

, 2019
Abstrak - Tujuan penelitian ini untuk mengetahui pengaruh brand awareness, brand credibility, brand commitment terhadap loyalty intentions produk deodorant merek Rexona pada mahasiswa di Surabaya.
Angelique, Angelique
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