Results 111 to 120 of about 11,382 (192)

Value-dependent and empathy-mediated: how artificial intelligence-generated marketing content influences customer engagement, and when to disclose its origin. [PDF]

Front Psychol
Gao X, Li W, Zhao Y.
europepmc   +1 more source

Mediation of Attitude toward Brand on the Relationship between Service Brand Credibility and Purchase Intentions

, 2016
The current study empirically examine the interrelationship between service brand credibility, attitude toward brand and purchase intentions. Furthermore, the study also investigates the mediating role of attitude toward brand in understanding the ...
Muhammad Sheeraz, Aamir Khan Khattak, Nadeem Iqbal, Shahid Mahmood   +3 more
core  

The Role of Artificial Intellegence in Increasing E-Commerce Brand Equity

Journal of Technology Management & Innovation
The main objective of this research is to determine the influence of artificial intelligence on e-commerce consumers' purchasing intentions. In addition, this research studies the mediating role of brand equity and the moderating variable brand ...
Angga Febrian
doaj  

University marathons as structured health interventions: deconstructing the role of event culture, organization, activities and services in student engagement. [PDF]

Front Sports Act Living
Lin Y, Xie J, Jiang F, He L.
europepmc   +1 more source

Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study. [PDF]

Front Sports Act Living
El-Shihy D.
europepmc   +1 more source

The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]

PLoS One
Babu MA, Urmi HA, Tofayel AH, Sabuj MMI, Alam MTU.   +4 more
europepmc   +1 more source

Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products: evidence from China. [PDF]

Front Public Health
Zhang D, Ji R, Park SD.
europepmc   +1 more source

The impact of perceived social support on Chinese university students' employability: a perspective based on signaling theory. [PDF]

Front Psychol
Wang G, Wang H.
europepmc   +1 more source

Research on the impact of User-Generated Content (UGC) in shaping the purchase behavior of environmentally friendly products and the moderatings role of brand reputation. [PDF]

PLoS One
Tran TN, Hang NPT.
europepmc   +1 more source

Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance. [PDF]

PLoS One
Wongsaichia S, Pienwisetkaew T, Ketkaew C.   +2 more
europepmc   +1 more source