Results 131 to 140 of about 11,382 (192)

How the innovative advertising language style for nutrition products affects consumers' purchase intentions. [PDF]

Front Nutr
Lu G, Cao J, Wei Y, Yang D, Tan F.
europepmc   +1 more source

Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]

Front Nutr
Lyu M, Wang S, Zhang J.
europepmc   +1 more source

Research on the impact mechanism of Green Emotional Involvement on Consumer Engagement Behavior: the chain mediating roles of Perceived Authenticity and Perceived Value. [PDF]

Front Psychol
Yang Y, Su Q.
europepmc   +1 more source

Persuasive differences between human and virtual influencers in health supplement advertising: evidence from eye-tracking. [PDF]

Front Psychol
Du M, You Ryu KH.
europepmc   +1 more source

Shaping consumer behavior with artificial intelligence and brand elements. [PDF]

Carbon Balance Manag
Armutcu B.
europepmc   +1 more source

The mediating role of physician branding in the effect of Word-of-mouth marketing on hospital preference. [PDF]

BMC Health Serv Res
Göde A, Öztürk YE.
europepmc   +1 more source

Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention. [PDF]

PLoS One
Zhang X, Yang P, Guo C, He P.
europepmc   +1 more source

Impact of Instagram and TikTok influencer marketing on perceptions of e-cigarettes and perceptions of influencers in young adults: a randomised survey-based experiment. [PDF]

Tob Control
Vassey J, Vogel EA, Unger JB, Cho J, Bae D, Donaldson SI, Allem JP.   +6 more
europepmc   +1 more source

Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption. [PDF]

Front Psychol
Zhang R, Zhou X, Liu Q, Wang C.
europepmc   +1 more source

The Paradox in AI Influencer Engagement: A Dual Path to Psychological Need Satisfaction and Frustration. [PDF]

Behav Sci (Basel)
Park HE.
europepmc   +1 more source