Results 151 to 160 of about 11,382 (192)

A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information channels, and privacy costs. [PDF]

PLoS One
Cai C, Liu Y.
europepmc   +1 more source

Design Consistency and Aesthetic Experience in Digital Health Communication: A Mixed-Method Study of Lifestyle Medicine Product Ecosystems. [PDF]

Healthcare (Basel)
Wang Y, Ma X.
europepmc   +1 more source

Inclusive leadership and financial-marketing decision-making in crises: gender diversity and brand resilience. [PDF]

Front Psychol
Javeed A, Khan MY, Alomair A, Al Naim AS.   +3 more
europepmc   +1 more source

Does social media information credibility influence social commerce purchase intention of skincare products? Evidence from Facebook. [PDF]

PLoS One
Ranjith P, Nisansala S, Jayasingha N, Weerasekara K, Wisenthige K, Dayapathirana N.   +5 more
europepmc   +1 more source

Exploring #Zyn-Related Video Content Posted by Zynfluencers on TikTok. [PDF]

Subst Use Misuse
Amin S, Buente W, Duque JD, Mettias A, Amin SMS, Okamoto SK, Pokhrel P.   +6 more
europepmc   +1 more source

The attraction of international students to Iranian medical universities: a mixed-methods analysis of contextual and institutional factors. [PDF]

BMC Med Educ
Pourasghari H, Meshkani Z, Motamed-Jahromi M, Hemati M, Moayedfard A, Vitale E.   +5 more
europepmc   +1 more source

A critical review of Chinese vaccine enterprises in the global aid market: evolution, drivers, and structural constraints. [PDF]

Front Public Health
Ding M.
europepmc   +1 more source

Celebrity endorsement, brand credibility and brand equity

European Journal of Marketing, 2011
PurposeThis research aims to examine the impact of celebrity credibility on consumer‐based equity of the endorsed brand. The mediating role of brand credibility and the moderating role of the type of branding (parent versus sub‐brand) employed by the endorsed brand on the endorser credibility‐brand equity relationship are also to be examined.
Spry, Amanda, Pappu, Ravi, Cornwell, Bettina   +2 more
core   +6 more sources

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Exploring the consequences of brand credibility in services

Journal of Services Marketing, 2011
Purpose – The purpose of this study is to investigate whether the framework of brand credibility effects is applicable to service categories and to examine if brand credibility's impact differs according to service type and involvement level.Design/methodology/approach – Using a self‐administered survey (n=385), this study tests the proposed model ...
Tae Hyun Baek, Karen Whitehill KING
exaly   +2 more sources

Brand experience and brand attitude: examining a credibility-based mechanism

Marketing Intelligence and Planning, 2019
Purpose The purpose of this paper is to examine the interplay of brand experience and brand attitude and its influence on brand attitude. Specifically, it proposes that the relationship will be mediated by brand credibility. Design/methodology/approach The conceptual model is tested by estimating a structural equation model with survey data from a ...
Feisal Murshed, Abhishek Dwivedi
exaly   +2 more sources