Results 101 to 110 of about 11,382 (192)

Greenwashing and green brand equity: The moderating role of brand credibility

Journal of Management and Business Insight
Purpose-Changes in consumer interest patterns from conventional products to environmentally friendly products concern companies. Environmental issues are a concern for consumers and companies as evidence of increasing awareness of the environmental impact of a product.
openaire   +1 more source

Pengaruh Celebrity Endorser's Credibility terhadap Self-brand Connection dan Brand Evaluation

, 2017
The purpose of this research is to know the impact of a celebrity endorsement's credibility on a consumer self-brand connection and brand evaluation. In addition, it is also to testify the moderation on self-brand connection and brand evaluation.
PRASASTYO, K. W. (KLEMENS), PALENTINA, P. (PEBI)   +1 more
core  

From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]

PLoS One
Nghia NC, Duy PK, Truong-Dinh BQ.
europepmc   +1 more source

Evaluating celebrity influence on brand attention, emotion, and memory. [PDF]

Sci Rep
Michael N, Ramsøy TZ, Michael I.
europepmc   +1 more source

Defining the Brand Hero: Explorations of the Impact of Brand Hero Credibility on a Brand Community

, 2015
This article presents a definition of brand hero based on the literature surrounding celebrity endorsement with particular emphasis on source credibility and attractiveness.
Eagar, Toni
core  

Greenwashing and Green Marketing on Social Media: Implications for Trust-Related Reactions in the Food Sector. [PDF]

Foods
Vukasović T, Trglavčnik M, Faganel A.
europepmc   +1 more source

Digital Marketing Tactics, Non-Compliance With the International Code of Marketing of Breastmilk Substitutes and Legal Breaches of Code-Based Legislation by the Commercial Milk Formula Industry in Central America and the Caribbean. [PDF]

Matern Child Nutr
Mazariegos M, Paz B, Álvarez L, De León JR.   +3 more
europepmc   +1 more source

(In)credible India? : a critical analysis of India’s nation branding

, 2017
We offer a political-economic, postcolonial interrogation of nation branding based on the Incredible India campaign. We show how the violence inherent in nation branding promotes internal hegemonies and external market interests at the expense of ideas of belonging and community. In Incredible India, colonial identities are reinscribed, peripheralising
Ramamurthy, Anandi, Edwards, Lee
openaire   +1 more source

Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]

BMC Psychol
Qi M, Li J, Abdullah Z, Rahman SNA, Niu L, Zhou B, Zhao Z.   +6 more
europepmc   +1 more source

The Influence of Endorsement Credibility、Brand Credibility to Consumer Perceived Value and Brand Equity：A Case of Mobile Brand

, 2014
[[abstract]]This study discusses the effect of endorsement credibility、brand credibility to consumer perceived value and brand equity. Consumer who well-known brands have used mobile phones (HTC and Samsung) and know the brand endorsement (Mayday and ...
Yang, Fu-Yu
core