Results 81 to 90 of about 11,382 (192)

Brand, corporate and celebrity credibility: a reverse effect [PDF]

Purpose Celebrity endorsers are usually considered to bring positive effects to associated nodes, such as brands and corporations. However, limited evidence suggests that brands and corporations are equally responsible for affecting celebrities and their
Khaneja, S., Hussain, S., Priporas, C.
core   +1 more source

The persuasive power of social media influencers in brand credibility and purchase intention

Humanities & Social Sciences Communications
The use of social media influencer collaboration is growing exponentially. This study explores the persuasive power of influencers on followers’ perceived brand credibility and purchase intention by applying the elaboration likelihood model of persuasion.
Xiao Liu, Xiaoyong Zheng
doaj   +1 more source

PENGARUH BRAND CREDIBILITY TERHADAP BRAND LOYALTY MELALUI ATTITUDE TOWARD BRAND PADA KONSUMEN PRODUK SOMETHINC DI SURABAYA

This study aims to analyze the effect of brand credibility on brand loyalty through attitude toward brand in Somethinc skincare consumers in Surabaya. The research conducted is based on a survey of 196 respondents using Google Form.
Mawasti, Alpi, Lindawati, Tuty, Paritta, Louisa Lintang   +2 more
core   +1 more source

PENGARUH ENDORSER CREDIBILITY, BRAND CREDIBILITY, BRAND EQUITY TERHADAP PURCHASE INTENTION PRODUK PAKAIAN RA JEANS [PDF]

, 2018
Dewasa ini perkembangan jumlah pengguna media sosial di Indonesia setiap tahunnya selalu meningkat. Bahkan lembaga riset pasar e-Marketer memprediksikan, tahun ini ada kurang lebih 82 juta orang di Indonesia yang menggunakan media sosial setidaknya ...
MOCHAMMAD ZULFIKAR AGUSTIANSYAH, 041311233103
core  

Analysis of the Influence of Brand Image as a Moderating Variable in the Relationship between Influencer Credibility and Electronic Word of Mouth (E-WOM) on Purchase Decisions in Online Marketplaces

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of brand image as a moderating variable in the relationship between influencer credibility and electronic word of mouth (E-WOM) on purchase decisions in online marketplaces.
Eko Tjiptojuwono, Agustina Dianova
doaj   +1 more source

The Influence of eWOM and Brand Image on Consumer Buying Interest in Azarine Products

Indonesian Interdisciplinary Journal of Sharia Economics
This research aims to provide new information about the influence of Electronic Word of Mouth (eWOM) on consumer decisions, especially on Azarine beauty products.
Anisa Fanestya Nofalia, Albari Albari
doaj   +1 more source

The Influence of Kpop Idol Brand Ambassador Dimension on Purchasing Decisions Through Purchase intention as an Intervening Variable on Tokopedia

Wacana: Jurnal Sosial dan Humaniora, 2022
The Ambassador brand is one of the marketing strategies that can influence consumer attitudes and beliefs about products. The appointment of the right Brand Ambassador will help increase Brand Awareness. This study aims to determine the influence of the
Sylvia Sari Rosalina, Cynthia Veronica Ngantung   +1 more
doaj  

Do Brand Credibility and Altruistic Attribution Affect Corporate Philanthropy Performance? – The Moderating Effect of Gen Y’s Hedonic Behaviour [PDF]

, 2018
Generally, this research aims to analyse and prove influential factors on the corporate philanthropy performance by taking the marketing of Apple [gadget]’s products as the study case.
Sri Gunawan, Rahmawati, Ramadania
core  

PENGARUH CELEBRITY ENDORSER CREDIBILITY DAN BRAND CREDIBILITY TERHADAP CONSUMER BASED BRAND EQUITY DAN DAMPAKNYA PADA PURCHASE INTENTION [PDF]

, 2019
Penelitian ini menguji pengaruh celebrity endorser credibility dan brand credibility terhadap consumer based brand equity dan dampaknya pada purchase intention pada mobil produk Cina dengan merek DFSK.
MUHAMMAD HARIS FIRMANSYAH, 041211233149
core  

The relationship between online destination brand experience and brand credibility tourists’ intention towards tourist destination in the South Central Coast of Vietnam

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Using online platforms to search for travel-related information is widespread among travelers. Understanding brand experience and destination brand credibility in online destinations is advantageous for implementing destination marketing on these ...
Trương Minh Ký
doaj   +1 more source