The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
doaj +1 more source
Structural Model of Brand Ambidexterity Impact on Brand Commitment through Brand’s Performance, Image and Reputation [PDF]
فرایند مدیریت و توسعه, 2019 Brand ambidexterity strategies help organizations improve their capabilities and performance and simultaneously discover new opportunities. The purpose of this study is to investigate the effects of brand ambidexterity strategies on brand commitment ...
Amirreza Konjkav-Monfared +2 more
doaj
The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2021 Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of the complexity of the service ...
Jose Ribamar Siqueira +4 more
doaj +1 more source
PENGUATAN WORD OF MOUTH MELALUI STRATEGI INTERNAL BRANDING DI PERGURUAN TINGGI SWASTA INDONESIA
MIX: Jurnal Ilmiah Manajemen, 2019 The purpose of this research is to generate a mapping the level of internal customer internalization of the PTS brands based on intellectual commitment and emotional commitment, as well as its influence on the power of WOM.
Farida . +3 more
doaj +1 more source
A Relational Insight of Brand Personification in Business-to-Business Markets [PDF]
, 2010 Customers find it difficult to differentiate between competing products based on their functional aspects. The shortening life cycle of products due to quick adoption of technological innovations by competitors makes it difficult for them to identify ...
Michael Bourlakis +7 more
core +1 more source
Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [PDF]
مدیریت بازرگانی, 2012 Branding subject in latest decades became one of the most important research priorities in marketing management domain. This research with aim of goal setting theory an internal branding try to identify effective factors on employee`s commitment and ...
Shahriar Azizi +2 more
doaj +1 more source
Jurnal Manajemen Bisnis dan Kewirausahaan, 2020 The aim of this study are : first, to explore the effect of brand personality towards commitment to the brand. Second, to explore the effect of trust in the brand towards commitment to the brand. Third, to explore the effect of attachment to the brand towards commitment to the brand. The method of data collection is convenience sampling. The samples of
openaire +2 more sources
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background 131I‐metaiodobenzylguanidine (131I‐MIBG) radiotherapy is a key treatment for relapsed and refractory (R/R) neuroblastoma (NB). Patients with R/R disease treated in the modern era are increasingly exposed to anti‐GD2 immunotherapy, which exerts selective pressure and may modify both tumor cell state and microenvironment.
Benjamin J. Lerman +7 more
wiley +1 more source
Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships [PDF]
, 2008 Internal branding is increasingly seen as a doctrine to ensure employees' delivery of the brand promise by shaping employees' brand attitudes and behaviours.
Evanschitzky, H +6 more
core +1 more source
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service [PDF]
International Research Journal of Business Studies, 2015 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
doaj