Results 31 to 40 of about 395,957 (343)
The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
doaj +1 more source
Exploring the impact of brand image on customer loyalty and commitment in China [PDF]
, 2009 Purpose – Whereas there is a growing recognition of the relevance of brand image to the success of market offering and organisation, as indications suggests that a good brand image can enhance customer experience and satisfaction for long-term commitment.
Ogba, Ike, Tan, Zhenzhen
core +2 more sources
South African Journal of Business Management, 2018 Background: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in relation to brand loyalty, as well as the involvement of ...
Gail M. Dludla, Siphiwe Dlamini
doaj +1 more source
Revista CEA, 2020 Brands are strategic prerequisites that help organizations to generate more value for customers and sustainable competitive advantage among competitors.
Nurina Putri Handayani, Aldrin Herwany
doaj +1 more source
Frontiers in Psychology, 2022 Management research is allocating energies to seek ways to improve organizational performance. Branding has become a significant phenomenon that academicians and scholars have studied.
Yonggang Qiao, Xirui Yin, Gao Xing
doaj +1 more source
Brand Commitment, Image, Identification and Trust on Brand Evangelism
Human Nature Journal of Social Sciences, 2022 Aim of the Study: The purpose of this paper is to check the nature of customer and customer behavior toward brand or services. This paper is to check the customer relationship with different type of brand influence on evangelism brand. Evangelism brand is termed as intense form of brand support behavior.
Hina Rehman +2 more
openaire +1 more source
Brand ambidexterity and commitment in higher education: an exploratory study [PDF]
, 2016 The study investigates a university’s brand ambidexterity-strategy and its effects on brand image, reputation, and commitment in higher education. A research model integrates the determinants of university-specific brand performance, and proposes that ...
Hemsley-Brown, Jane +3 more
core +1 more source
Structural Model of Brand Ambidexterity Impact on Brand Commitment through Brand’s Performance, Image and Reputation [PDF]
فرایند مدیریت و توسعه, 2019 Brand ambidexterity strategies help organizations improve their capabilities and performance and simultaneously discover new opportunities. The purpose of this study is to investigate the effects of brand ambidexterity strategies on brand commitment ...
Amirreza Konjkav-Monfared +2 more
doaj
The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2021 Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of the complexity of the service ...
Jose Ribamar Siqueira +4 more
doaj +1 more source
PENGUATAN WORD OF MOUTH MELALUI STRATEGI INTERNAL BRANDING DI PERGURUAN TINGGI SWASTA INDONESIA
MIX: Jurnal Ilmiah Manajemen, 2019 The purpose of this research is to generate a mapping the level of internal customer internalization of the PTS brands based on intellectual commitment and emotional commitment, as well as its influence on the power of WOM.
Farida . +3 more
doaj +1 more source