Results 21 to 30 of about 395,957 (343)
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service (33-45)
International Research Journal of Business Studies, 2016 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
doaj +3 more sources
A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions [PDF]
Athens Journal of Business & Economics, 2017 Although the relevance of consumer brand commitment is well recognized in the marketing literature, the multiple definitions, dimensions and conceptual approaches to the construct make it ambiguous and difficult to understand. Brand commitment often gets
Sergio Andrés Osuna Ramírez +2 more
doaj +1 more source
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand ...
Aditya Pandowo, Nova Christian Mamuaya
doaj +1 more source
Tržište, 2021 Purpose – This paper highlights the importance of employees and the internal branding process in building and sustaining powerful brands. Specifically, we explore the impact of internal brand communication on employee brand commitment.
Maja Konecnik Ruzzier +2 more
doaj +1 more source
The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes [PDF]
, 2020 This research explored the role of athlete on- and off-field brand image on consumer commitment toward the athlete and associated team, preference by the athlete’s sponsor, and the mediating effect of consumers’ self-brand connection on these ...
Agyemang, Kwame +3 more
core +1 more source
The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity [PDF]
Sports Business Journal, 2023 Purpose: Color is commonly regarded as the primary symbol that elicits customers' attraction, interest, or aversion. This research examines brand characteristics concerning color: Brand Commitment and Brand Equity.Methodology: The statistical population ...
Soodabeh Rahmati +2 more
doaj +1 more source
Determinants of Brand Loyalty: A Study of the Experience-Commitment- Loyalty Constructs [PDF]
, 2014 Marketing strategies for brands have shifted its focus on relationships and value creation that directly links to brand loyalty, is the main focus of this paper and two key factors: brand experience and brand commitment, within automotive sector, are ...
Jacobsen, Siril +2 more
core +1 more source
Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love [PDF]
Journal of Competitiveness, 2016 Many companies have found that for their products to be successful in the market, they must first pay for word of mouth marketing and then utilize other types of ads. Previous studies have not paid enough attention to the value of target consumers.
Shirkhodaie Maisam +1 more
doaj +1 more source
Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
doaj +1 more source
The impact of country of origin on relationship quality: Empirical evidence from automotive industry [PDF]
, 2015 This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality.
Abdullah, Haim Hilman +1 more
core +2 more sources