Organizations and Markets in Emerging Economies, 2019 The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities.
Ramūnas Časas +2 more
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background and Aims Wilms tumour (WT) has excellent event‐free and overall survival (OS). However, small differences exist between countries participating in the same international study. This led us to examine variation in adherence to protocol recommendations as a potential contributing factor.
Suzanne Tugnait +23 more
wiley +1 more source
The Role of Internal Branding on Brand Commitment and Loyalty of Sports Federation Employees [PDF]
Sports Business JournalPurpose: The loyalty and commitment of employees to use their full potential to achieve organizational goals and increase human resource productivity in the organization are very important factors.
Zahra Asgari Gandomani +3 more
doaj +1 more source
PENGARUH PERSONALITY TRAITS DAN PREFERENCE FOR CONSISTENCY TERHADAP BRAND COMMITMENT DENGAN RESISTANCE TO CHANGE SEBAGAI VARIABEL MEDIASI (STUDI PADA PRODUK SMARTPHONE SAMSUNG DI KOTA BANDA ACEH) [PDF]
, 2016 ABSTRAK Penelitian ini bertujuan untuk mengukur pengaruh Personality Trait dan Preference For Consistency terhadap Brand Commitment dengan Resistance to change sebagai variabel mediasi.
RIKA RAIHANIS
core
The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment [PDF]
, 2015 This study examines the effect of product innovation on relationship quality in automotive industry.Based on the review of literature, it is evident that there are very limited studies which have come across the effect of product innovation on ...
Abdullah, Haim Hilman, Hanaysha, Jalal
core +1 more source
Investigating the effect of brand-based leadership of senior managers on brand commitment among employees in the presence of mediating variables of employees' knowledge of the brand, psychological contract and appropriateness between brand and employees (Case study: Karaj Capital Bank) [PDF]
بازیابی دانش و نظامهای معناییThe purpose of this study was to investigate the effect of senior managers 'brand-centered leadership on brand commitment among employees in the presence of mediating variables of employees' knowledge of brand, psychological contract and brand-to-staff ...
Mehdi Ajalli, Sahebeh Rahmati
doaj +1 more source
Outcomes of Live Virus Vaccination in Patients With Vascular Anomalies Being Treated With Sirolimus
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Live vaccination in patients with vascular anomalies (VA) receiving sirolimus remains controversial due to immunosuppressive effects and theoretical risks. Procedure This single‐center retrospective study included patients with VA less than 4 years old at the start of sirolimus therapy who were incompletely vaccinated.
Svatava Merkle +5 more
wiley +1 more source
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
APMBA (Asia Pacific Management and Business Application), 2023 This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra +1 more
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Nurses are central to cancer care for children and adolescents, yet no comprehensive synthesis has defined essential core competencies for pediatric oncology nursing (PON) practice internationally, particularly in Latin America and the Caribbean (LAC).
Luís Carlos Lopes‐Júnior +7 more
wiley +1 more source
Affective commitment to the employer brand: development and validation of a scale [PDF]
, 2016 In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labor market.
Avello Iturriagagoitia, María +3 more
core +1 more source