Results 51 to 60 of about 17,067 (300)
Impact of Brand Loyalty on Brand Extension [PDF]
, 2012 The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra +3 more
core
Investigating the effect of brand-based leadership of senior managers on brand commitment among employees in the presence of mediating variables of employees' knowledge of the brand, psychological contract and appropriateness between brand and employees (Case study: Karaj Capital Bank) [PDF]
بازیابی دانش و نظامهای معناییThe purpose of this study was to investigate the effect of senior managers 'brand-centered leadership on brand commitment among employees in the presence of mediating variables of employees' knowledge of brand, psychological contract and brand-to-staff ...
Mehdi Ajalli, Sahebeh Rahmati
doaj +1 more source
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Establishing a comprehensive apheresis medicine program in a resource‐constrained setting presents significant structural, financial, and logistical challenges. Despite the growing clinical importance of apheresis services globally, published experience from sub‐Saharan Africa remains sparse.
Folasade Adelekan‐Popoola +4 more
wiley +1 more source
Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands [PDF]
رویکردهای نوین در مدیریت و بازاریابیThis study examines the effect of loyalty to Iranian apparel brands through the paths of satisfaction, trust, and commitment to the brand. In today's competitive environment, brands are considered one of the most valuable assets of organizations, and ...
milad saeidi +3 more
doaj +1 more source
Brand Experience, Brand Commitment, and Brand Loyalty of Xiaomi Smartphone Users in Magelang
International Journal of Marketing & Human Resource Research, 2021 Increasingly technological developments and the increasing use of smartphones have led to competition between brands. Every smartphone company always innovates to meet the needs and desires of consumers, so that consumers will remain in one brand. The purpose of this study is to determine the effect of Brand Experience and Brand Commitment on Brand ...
Galuh Tiyasherlinda, Ivo Novitaningtyas
openaire +2 more sources
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Maintenance hemodialysis (MHD) patients frequently suffer from frailty, characterized by reduced physical function and poor prognosis. Myokines, such as myonectin, secreted by muscle, are emerging regulators of systemic health. This study investigated the relationship between serum myonectin, adipokines (adiponectin, omentin), and ...
Kenichi Kono +7 more
wiley +1 more source
The Theory of Antecedents and Consequences of Consumers’ Brand Identification
تحقیقات بازار یابی نوین, 2013 The aim of this study is mainly to examine antecedents (Brand Prestige, brand differentiation, brand awareness, brand experience and social benefits) and consequences (trust, commitment and Brand Advocacy) of Consumers’ Brand Identification. In line with
Ahmad Rousta +2 more
doaj
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
APMBA (Asia Pacific Management and Business Application), 2023 This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra +1 more
doaj +1 more source
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Chronic micro‐inflammation in patients with end‐stage renal disease (ESRD) is a significant driver of cardiovascular complications and diminished quality of life. While standard hemodialysis (SHD) effectively manages small‐molecule clearance, its ability to remove medium‐to‐large uremic toxins—the primary catalysts of systemic ...
Hongwei Zuo +5 more
wiley +1 more source
Hospitality branding in emerging economies: an Indian perspective [PDF]
Journal of Tourism Futures, 2019 Purpose - Travel and tourism is an imperative economic activity in most countries around the world. The industry has momentous indirect and induced impacts apart from its direct economic impact.
Shivam Rai, Jogendra Kumar Nayak
doaj +1 more source