Results 61 to 70 of about 395,957 (343)
The Theory of Antecedents and Consequences of Consumers’ Brand Identification
تحقیقات بازار یابی نوین, 2013 The aim of this study is mainly to examine antecedents (Brand Prestige, brand differentiation, brand awareness, brand experience and social benefits) and consequences (trust, commitment and Brand Advocacy) of Consumers’ Brand Identification. In line with
Ahmad Rousta +2 more
doaj
Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands [PDF]
رویکردهای نوین در مدیریت و بازاریابیThis study examines the effect of loyalty to Iranian apparel brands through the paths of satisfaction, trust, and commitment to the brand. In today's competitive environment, brands are considered one of the most valuable assets of organizations, and ...
milad saeidi +3 more
doaj +1 more source
Prevalence and Trajectory of Household Material Hardship Among Children With Advanced Cancer
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background/Objectives Families of children with advanced cancer living in poverty experience inferior outcomes including poor parent mental health and worse child quality of life. Household material hardship (HMH: food, housing, transportation, and/or utility insecurity) is a modifiable poverty exposure—and potential intervention target—that ...
Sarah Wright +13 more
wiley +1 more source
Hospitality branding in emerging economies: an Indian perspective [PDF]
Journal of Tourism Futures, 2019 Purpose - Travel and tourism is an imperative economic activity in most countries around the world. The industry has momentous indirect and induced impacts apart from its direct economic impact.
Shivam Rai, Jogendra Kumar Nayak
doaj +1 more source
IIMB Management Review, 2022 Brand love has largely been examined from a customer perspective and seldom from an employee perspective. Drawing on the social identity theory, this study attempts to examine employee brand love and its relationship with affective commitment, positive ...
Shweta Mittal +2 more
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Families of children with cancer experience significant financial strain, even with universal healthcare. Indirect costs, such as productivity losses and non‐medical expenses, are rarely included in economic evaluations, and little is known about how effectively financial aid programmes alleviate this burden. Childhood brain tumours
Megumi Lim +8 more
wiley +1 more source
Membangun Keunggulan Bersaing di Era New Value Economy [PDF]
, 2005 In the new value economy era company is demanded to give more innovative offering to the market. Value becomes the most important thing as the part of company's offering.
Sunanto, S. (Sandra)
core +2 more sources
Determinants of brand loyalty in the apparel industry: A developing country perspective
Cogent Business & Management, 2020 The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive quantitative design was followed, and data were collected from respondents using a self-administered questionnaire.
Aobakwe Ledikwe
doaj +1 more source
Jurnal Aplikasi Manajemen, 2021 The purpose of this study is to investigate the mediating role of brand, commitment, and perceived risk on the relationship of mobile banking (MB) service quality and marketing performance (satisfaction and loyalty). A survey was conducted using a sample
Yudi Sutarso +3 more
doaj +1 more source
MIX: Jurnal Ilmiah Manajemen, 2019 This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang.
Agus Purnomo
doaj +1 more source