Results 31 to 40 of about 510,624 (303)

Brand origin identification by consumers: A classification perspective [PDF]

, 2008
The authors apply a classification perspective to (1) examine the extent to which consumers can identify the correct country of origin (COO) of different brands of consumer durables, (2) investigate the factors facilitating/hindering correct COO ...
Adamantios Diamantopoulos, Agresti A., Baughn C.C., Beatty S.B., Dubois B., George Balabanis, Heslop L.A., Hester S.B., Hugstad P.S., Jaffe E.D., Jaswal V.K., Liefeld J.P., Mittal B., Nebenzahl I.D., Nebenzahl I.D., Nunnally J.C., Obermiller C., Ozsomer A., Price D.B., Schuman H., Shimp T.A., Shimp T.A.   +21 more
core   +1 more source

Consumer social network brand identification and personal branding. How do social network users choose among brand sites?

Cogent Business & Management, 2017
Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation.
Wioleta Kucharska
doaj   +1 more source

Peran Identifikasi Merek dan Citra Merek dalam Mempengaruhi Cinta kepada Merek

Jurnal Ekonomi Modernisasi, 2017
This research aims to synthesize two major antacedents of brand love, which are brand identification and brand image. Research is conducted using multiple regression analysis, whereas data collection is conducted using online questionnaire. The sample of
Ferdian Hendrasto
doaj   +1 more source

A Case Study of VAN Jacket and Kensuke Ishizu:

Maketingu Janaru, 2021
This article focuses on Van Jacket (1954–1978), a fashion brand that has had a major impact on the Japanese lifestyle, and Kensuke Ishizu (1911–2005), one of the founders of the company. VAN has created new customers and value with outstanding creativity
Keiko Kotani
doaj   +1 more source

Brand Commitment, Image, Identification and Trust on Brand Evangelism

Human Nature Journal of Social Sciences, 2022
Aim of the Study: The purpose of this paper is to check the nature of customer and customer behavior toward brand or services. This paper is to check the customer relationship with different type of brand influence on evangelism brand. Evangelism brand is termed as intense form of brand support behavior.
Hina Rehman, Qudratullah Khan, Mehboob Ahmed   +2 more
openaire   +1 more source

The Role of Customer Brand Engagement in Mediating the Effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty.
Firda Alvi Damayanti, Dimas Bayu Wicaksono, Muhammad Rivaldi Shadam, Aang Curatman   +3 more
doaj   +1 more source

City Branding Kota Semarang: Pengaruh Brand Distinctiveness, Brand Social Benefit, Memorable Brand Experience, Brand Attractiveness Pada Customer Brand Identification

Jurnal AKTUAL, 2022
Penelitian bertujuan untuk menguji peran brand distinctiveness, brand social benefit, memorable brand experience, brand attractiveness pada customer brand identification (CBI) pada kota semarang. Dalam penelitian ini mengambil responden para wisatawan yang berkunjung di kota Semarang sebagi populasi. Sedangkan metode pengambilan sampel dilakukan dengan
Aprillia Elly Kusumastuti, Dwi Suryanto Hidayat   +1 more
openaire   +1 more source

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

Mercados y Negocios
This research aims to empirically examine the internal branding processes implemented by a global sports fashion firm to turn all employees into competent brand ambassadors.
Enrique Murillo, Teresa Sádaba, Pedro Mir-Bernal, Antonia Terán-Bustamante, Oziel López-Sánchez   +4 more
doaj   +1 more source

Why and When Are Evidence‐Based Interventions Adopted in Paediatric Supportive Care? A Qualitative Exploration of the Determinants of Photobiomodulation Implementation

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Oral mucositis is a common and debilitating side effect of childhood cancer and stem cell transplant treatments. It affects the quality of life of children and young people (CYP) and places a strain on services. Photobiomodulation is recommended for oral mucositis prevention in international guidance but is poorly implemented in UK ...
Claudia Heggie, Kara A. Gray‐Burrows, Peter F. Day, Bob Phillips, Carl A. Thompson   +4 more
wiley   +1 more source