Results 31 to 40 of about 3,183,469 (279)
The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [PDF]
Sports Business Journal, 2022 Purpose: This study aimed to assess the effect of brand association on the brand equity of the FC Persepolis football team with the mediating role of fan-team identification.Methodology: The present study is a quantitative, cross-sectional, and ...
Farzaneh Mazloomi Soveini
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A Case Study of VAN Jacket and Kensuke Ishizu:
Maketingu Janaru, 2021 This article focuses on Van Jacket (1954–1978), a fashion brand that has had a major impact on the Japanese lifestyle, and Kensuke Ishizu (1911–2005), one of the founders of the company. VAN has created new customers and value with outstanding creativity
Keiko Kotani
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How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management, 2014 During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions ...
Sandra Maria Correia Loureiro +2 more
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Peran Identifikasi Merek dan Citra Merek dalam Mempengaruhi Cinta kepada Merek
Jurnal Ekonomi Modernisasi, 2017 This research aims to synthesize two major antacedents of brand love, which are brand identification and brand image. Research is conducted using multiple regression analysis, whereas data collection is conducted using online questionnaire. The sample of
Ferdian Hendrasto
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Impact of Brand Loyalty on Brand Extension [PDF]
, 2012 The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra +3 more
core +1 more source
Cogent Business & Management, 2017 Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation.
Wioleta Kucharska
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Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
Indonesian Journal of Business and Entrepreneurship, 2021 The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand ...
Angga Febrian, Larasati Ahluwalia
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Understanding the drivers of consumer–brand identification [PDF]
Journal of Brand Management, 2019 The purpose of this study is to develop a holistic understanding of the drivers of consumer–brand identification (CBI) from a consumer’s perspective, in other words, to explicate why and how consumers form identity-based connections with brands. In this conceptual study, the drivers of CBI are discussed by weaving together different perspectives ...
openaire +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty.
Firda Alvi Damayanti +3 more
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Building Brand’s Value: Research on Brand Image, Personality and Identification
International Journal of Management, Economics and Social Sciences, 2019 The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had purchased Volvo products.
Wu, Chao Sen, Chen, Tien-Tze
openaire +2 more sources