Results 51 to 60 of about 3,183,469 (279)

Brand switching and consumer identification with brands in the smartphones industry [PDF]

Journal of Consumer Behaviour, 2019
AbstractBrand loyalty literature has mainly focused on how brands perform under normal market conditions. As the business environment grows more complex, globalised, and innovative, market disruptions become more prevalent. Taking a cognition‐based approach, this paper proposes that customers identify with brands to satisfy self‐definitional needs.
Dominic Appiah, Wilson Ozuem, Kerry E. Howell, Geoff Lancaster   +3 more
openaire   +1 more source

Bridging the Loneliness Gap: Depression, Connectivity, and Isolation in Pediatric Oncology Patients and Their Peers

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld, Scott H. Maurer, Michelle D. Watkinson, John Nury, Elise Barberis, Molly C. Mack   +5 more
wiley   +1 more source

Company versus consumer performance: does brand community identification foster brand loyalty and the consumer's personal brand?

, 2020
This study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks.
Wioleta Kucharska, Ilenia Confente
core   +1 more source

The Theory of Antecedents and Consequences of Consumers’ Brand Identification

تحقیقات بازار یابی نوین, 2013
The aim of this study is mainly to examine antecedents (Brand Prestige, brand differentiation, brand awareness, brand experience and social benefits) and consequences (trust, commitment and Brand Advocacy) of Consumers’ Brand Identification. In line with
Ahmad Rousta, Mohammad Abdavi, Majid Hassani Nezhad   +2 more
doaj  

Embedding ESG practices into corporate strategy: a pathway to brand loyalty through consumer brand identification in the cosmetics industry

Discover Sustainability
This study examines the effects of environmental, social and governance (ESG) practices on consumer brand identification and brand loyalty in the cosmetics industry.
Norsyarmimi Binti Che Lah, Karpal Singh Dara Singh, Sajead Mowafaq Alshdaifat, Jalal Rajeh Hanaysha   +3 more
doaj   +1 more source

The Influence of Brand Trust, Brand Identification, Brand Involvement, and Brand Commitment on Brand Evangelism

Jurnal Ilmiah Manajemen Kesatuan
This study aims to identify factors that influence brand evangelism at Bank Syariah Indonesia (BSI). This study uses a quantitative model with independent variables consisting of brand trust, brand identification, brand involvement, and brand commitment, and the dependent variable is brand evangelism.
Anindita Imam Basri, Syahri Alkaf Hidayat, Bryan Ramadan, Kasnowo Kasnowo   +3 more
openaire   +1 more source

Impact of Radiation Therapy on Physical and Psychosocial Health of Adolescents and Young Adults: A Joint Report From the Children's Oncology Group AYA and Radiation Oncology Committees

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Rates of cancer among adolescents and young adults (AYA), age 15–39 years, are increasing. Consequently, radiation oncologists are treating more AYAs who have diagnoses spanning both pediatric and adult practices. Compared to pediatric and older adult patients, AYAs face a unique set of challenges.
Hesham Elhalawani, Rachel K. Peterson, Avani D. Rao, Laurie J. McKenzie, Ahmed Magdy Elmotayam, Leslie Chang, Michael Roth, Susan L. McGovern   +7 more
wiley   +1 more source

Social Functioning Within the First Years After Pediatric Brain Tumor Diagnosis and the Relationship With Family Psychosocial Risk

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Survivors of pediatric brain tumors (PBTs) can experience long‐term social difficulties, impacting quality of life. Beyond medical and environmental factors, family psychosocial risk may play a role in social outcomes by shaping the caregiving environment and may provide intervention options.
Renske H. Houben, Marisa H. Huisman, Martha A. Grootenhuis, Femke K. Aarsen, Marita Partanen   +4 more
wiley   +1 more source

The role of consumer–brand identification in building brand relationships [PDF]

, 2011
The purpose of this paper is to investigate the link between congruity of consumer and brand values, brand identification, brand commitment, and word of mouth.
Urška Tuškej
core   +1 more source

Anteseden Loyalitas Konsumen Keturunan Maluku Pada Merek Fashion M-Artwear

Value: Jurnal Manajemen dan Akuntansi
The development of local brands is currently increasingly highlighting cultural values ​​as the main attraction in shaping consumer preferences for a brand.
Marcya Vanessa Glory Pical, Novita Novita   +1 more
doaj   +1 more source