Results 61 to 70 of about 510,624 (303)

Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service [PDF]

International Research Journal of Business Studies, 2015
The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini, Christine Catur Widayati   +1 more
doaj  

LOYALITAS MEREK KOMUNITAS PENDAKI GUNUNG: Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif

Journal Communication Spectrum, 2018
This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community ...
Puti Rosdiana, M. Gunawan Alif
doaj   +1 more source

The Role of Age Moderating Perceived Brand Personality and Team Identification of Premier Soccer League Teams [PDF]

Journal of Studies in Social Sciences and Humanities, 2023
The purpose of this study was to investigate the role of age as a moderator between brand personality and team identification of Premier Soccer League teams in South Africa. The study employed a descriptive research and quantitative method.
Nkosinamandla Erasmus Shezi, PhD
doaj  

The customers’ brand identification with luxury hotels : a social identity perspective [PDF]

, 2019
This study explores the relationships between the consumer-brand identification (CBI) construct and the customers’ satisfaction, commitment, trust and loyalty toward hospitality brands. The methodology included a confirmatory factor analysis (CFA) that
2019 Academy of Marketing Science (AMS) World Marketing Congress, Brennan, Mary, Camilleri, Mark Anthony, Harrison, Tina, Rather, Raouf Ahmad   +4 more
core  

Prevalence and Trajectory of Household Material Hardship Among Children With Advanced Cancer

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background/Objectives Families of children with advanced cancer living in poverty experience inferior outcomes including poor parent mental health and worse child quality of life. Household material hardship (HMH: food, housing, transportation, and/or utility insecurity) is a modifiable poverty exposure—and potential intervention target—that ...
Sarah Wright, Morgan A. Paul, Selena Murcia Mendez, Emily Jones, Lucille Lokko, Chelsea Heneghan, Nicholas Purol, Morgan Arnold, Rahela Aziz‐Bose, Colleen A. Kelly, Sandi L. Pruitt, Joanne Wolfe, Kira Bona, Puja J. Umaretiya   +13 more
wiley   +1 more source

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

SAGE Open, 2021
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.
James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah, Richmond Ofori-Boafo   +4 more
doaj   +1 more source

The Influence of Brand Trust, Brand Identification, Brand Involvement, and Brand Commitment on Brand Evangelism

Jurnal Ilmiah Manajemen Kesatuan
This study aims to identify factors that influence brand evangelism at Bank Syariah Indonesia (BSI). This study uses a quantitative model with independent variables consisting of brand trust, brand identification, brand involvement, and brand commitment, and the dependent variable is brand evangelism.
Anindita Imam Basri, Syahri Alkaf Hidayat, Bryan Ramadan, Kasnowo Kasnowo   +3 more
openaire   +1 more source

Neuromarketing: brand new tools identification [PDF]

, 2011
Охарактеризовано підходи до сутності нейромаркетингу. Окреслено основні принципи нейромаркетингу та його базові різновиди, їх зміст і визначено перспективи використання в умовах вітчизняного ринку.Summarized and described approaches to substance ...
Kolesnikov, Andriy Pavlovych, Shulhat, Nina, Колесников, Андрей Павлович, Колесніков, Андрій Павлович, Шульгат, Нина, Шульгат, Ніна   +5 more
core  

Financial Burden Associated With Hospitalisation Among Families of Childhood Brain Tumours in Australia

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Families of children with cancer experience significant financial strain, even with universal healthcare. Indirect costs, such as productivity losses and non‐medical expenses, are rarely included in economic evaluations, and little is known about how effectively financial aid programmes alleviate this burden. Childhood brain tumours
Megumi Lim, Natalie Bradford, David Brain, Sameera Senanayake, Sanjeewa Kularatna, Kate Young, Christine Cashion, Tim Hassall, Susanna Cramb   +8 more
wiley   +1 more source

Fan Identification, Brand Community Identification, and Oppositional Brand Loyalty towards Sponsors of a Rival Sports Team: The Mediating Role of Schadenfreude

Journal of Business and Behavioural Entrepreneurship, 2019
Empirical evidence confirms that brand loyalty is broadly understood in the context of positive side i.e. supportive loyalty compared to negative side i.e. oppositional loyalty.
DAVID AMANI
doaj   +1 more source