Results 81 to 90 of about 3,183,469 (279)
Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
core +3 more sources
Journal of Business and Behavioural Entrepreneurship, 2019 Empirical evidence confirms that brand loyalty is broadly understood in the context of positive side i.e. supportive loyalty compared to negative side i.e. oppositional loyalty.
DAVID AMANI
doaj +1 more source
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Establishing a comprehensive apheresis medicine program in a resource‐constrained setting presents significant structural, financial, and logistical challenges. Despite the growing clinical importance of apheresis services globally, published experience from sub‐Saharan Africa remains sparse.
Folasade Adelekan‐Popoola +4 more
wiley +1 more source
, 2011 This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the effects of corporate social responsibility (CSR) association on service brand performance.
He, Hong-Wei, Li, Y.
core +2 more sources
SAGE OpenThis study examines team brand loyalty among Turkish Cypriot and Greek Cypriot football fans in the divided sociopolitical context of Cyprus. Drawing on Social Identity Theory, the study investigates how media use, family fandom, and fan community ...
Süleyman Rebge, Raziye Nevzat
doaj +1 more source
Journal of Indonesian Economy and BusinessIntroduction/Main Objectives: This study aims to analyze the impact of internal branding on brand identification, investigate how brand identification affects employee brand love and brand citizenship behavior, and examine how employee brand love, in ...
Iyus Wiadi +3 more
doaj +1 more source
Journal Communication Spectrum, 2018 This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community ...
Puti Rosdiana, M. Gunawan Alif
doaj +1 more source
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Maintenance hemodialysis (MHD) patients frequently suffer from frailty, characterized by reduced physical function and poor prognosis. Myokines, such as myonectin, secreted by muscle, are emerging regulators of systemic health. This study investigated the relationship between serum myonectin, adipokines (adiponectin, omentin), and ...
Kenichi Kono +7 more
wiley +1 more source
Surveying the Relationship between Brand Equity and Brand-Customer Personality Congruency
تحقیقات بازار یابی نوین, 2013 Assigning human`s personality features to brands is one of the main subjects that has beenfocused by researchers in latest decades. On the other hand, congruency of brand personalitywith customers` personality is a concept that could affect brand equity.
Morteza Rezaei +2 more
doaj +2 more sources
Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of data collection. Also,
Milad Amraie +3 more
doaj +1 more source