Results 21 to 30 of about 48,467 (258)

How brand personality, brand identification and service quality influence service brand equity

Cogent Business & Management, 2014
During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions ...
Sandra Maria Correia Loureiro, Rui Lopes, Hans Ruediger Kaufmann   +2 more
doaj   +1 more source

Peran Identifikasi Merek dan Citra Merek dalam Mempengaruhi Cinta kepada Merek

Jurnal Ekonomi Modernisasi, 2017
This research aims to synthesize two major antacedents of brand love, which are brand identification and brand image. Research is conducted using multiple regression analysis, whereas data collection is conducted using online questionnaire. The sample of
Ferdian Hendrasto
doaj   +1 more source

A Case Study of VAN Jacket and Kensuke Ishizu:

Maketingu Janaru, 2021
This article focuses on Van Jacket (1954–1978), a fashion brand that has had a major impact on the Japanese lifestyle, and Kensuke Ishizu (1911–2005), one of the founders of the company. VAN has created new customers and value with outstanding creativity
Keiko Kotani
doaj   +1 more source

Brand switching and consumer identification with brands in the smartphones industry [PDF]

Journal of Consumer Behaviour, 2019
AbstractBrand loyalty literature has mainly focused on how brands perform under normal market conditions. As the business environment grows more complex, globalised, and innovative, market disruptions become more prevalent. Taking a cognition‐based approach, this paper proposes that customers identify with brands to satisfy self‐definitional needs.
Dominic Appiah, Wilson Ozuem, Kerry E. Howell, Geoff Lancaster   +3 more
openaire   +1 more source

Consumer social network brand identification and personal branding. How do social network users choose among brand sites?

Cogent Business & Management, 2017
Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation.
Wioleta Kucharska
doaj   +1 more source

Understanding the drivers of consumer–brand identification [PDF]

Journal of Brand Management, 2019
The purpose of this study is to develop a holistic understanding of the drivers of consumer–brand identification (CBI) from a consumer’s perspective, in other words, to explicate why and how consumers form identity-based connections with brands. In this conceptual study, the drivers of CBI are discussed by weaving together different perspectives ...
openaire   +1 more source

The Role of Customer Brand Engagement in Mediating the Effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty.
Firda Alvi Damayanti, Dimas Bayu Wicaksono, Muhammad Rivaldi Shadam, Aang Curatman   +3 more
doaj   +1 more source

Brand Commitment, Image, Identification and Trust on Brand Evangelism

Human Nature Journal of Social Sciences, 2022
Aim of the Study: The purpose of this paper is to check the nature of customer and customer behavior toward brand or services. This paper is to check the customer relationship with different type of brand influence on evangelism brand. Evangelism brand is termed as intense form of brand support behavior.
Hina Rehman, Qudratullah Khan, Mehboob Ahmed   +2 more
openaire   +1 more source

Building Brand’s Value: Research on Brand Image, Personality and Identification

International Journal of Management, Economics and Social Sciences, 2019
The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had purchased Volvo products.
Wu, Chao Sen, Chen, Tien-Tze
openaire   +2 more sources

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source