The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [PDF]
Sports Business Journal, 2022 Purpose: This study aimed to assess the effect of brand association on the brand equity of the FC Persepolis football team with the mediating role of fan-team identification.Methodology: The present study is a quantitative, cross-sectional, and ...
Farzaneh Mazloomi Soveini
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Asia Marketing Journal, 2021 This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value.
Sol Namkung, Seong-Yeon Park
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Internal branding: social identity and social exchange perspectives on turning employees into brand champions [PDF]
, 2014 Prior research acknowledges employees' crucial role in building strong service brands, yet empirical research on how to turn employees into brand champions remains scarce and has been largely approached from an internal branding perspective. Drawing on
Diamantopoulos, Adamantios +1 more
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Am I Ibiza? Measuring brand identification in the tourism context [PDF]
, 2018 Understanding brand identification is critical when developing successful relationships between tourists and the destinations they visit. Nevertheless, there is an absence of academic work that measures tourist destination brand identification.
Berrozpe, Arturo +2 more
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Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
Indonesian Journal of Business and Entrepreneurship, 2021 The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand ...
Angga Febrian, Larasati Ahluwalia
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Branding Practices on Four Dairies in Kantale, Sri Lanka. [PDF]
, 2018 Hot-iron branding is illegal in Sri Lanka, but is still commonly used to identify dairy herds in extensive farming systems, which are primarily located in the countrys Dry Zone.
Adcock, Sarah +3 more
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The dynamic models of consumers’ symbolic needs: in the context of restaurant brands [PDF]
, 2016 Purpose: The purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption according to the three symbolic needs (i.e.
Han, S. H., Nguyen, B., Simkin, Lyndon
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Predicting Volunteers' Intention to Return: An Examination of Brand Personality, Prestige, and Identification of Sporting Events [PDF]
, 2014 The purpose of this study was to examine the relationship among four variables: brand personality traits, prestige of a sporting event, brand identification, and individuals' intention to return to volunteer for future sporting events.
Bang, Hyejin +2 more
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Building Brand’s Value: Research on Brand Image, Personality and Identification
International Journal of Management, Economics and Social Sciences, 2019 The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had purchased Volvo products.
Wu, Chao Sen, Chen, Tien-Tze
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Internal market orientation determinants of employee brand enactment [PDF]
, 2017 This study aims to explore how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting.
Boukis, Achilleas +2 more
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