Validating brand identification and personality scale within the South African retail-banking context [PDF]
Banks and Bank Systems, 2021 While marketing experts agree that brand personality is important for brand identification, there is no evidence of a validated brand-identification-and-personality scale in the context of retail banking in South Africa.
Marko van Deventer
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Generation Y consumers’ perceived brand personality of South African retail banks [PDF]
Banks and Bank Systems, 2021 Successful management of a retail bank’s brand requires some form of brand image, such as brand personality. Creating a retail bank’s brand personality is effective in establishing attachment between customers and the retail-banking brand they choose to ...
Marko van Deventer +1 more
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Frontiers in Psychology, 2022 This study explorers whether the relative impacts of brand identification and identification with other users of brand pages on brand loyalty vary according to consumers’ regulatory focus. By integrating social identification theory with regulatory focus
Shang Chen, Qingfei Min, Xuefei Xu
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Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
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Identification and stereotypes as determinants of brand extension potential [PDF]
Innovative Marketing, 2017 Current research suggests that social identification processes play an important role in markets. In this study, the authors propose that marketing research has neglected one important factor, which influences the success of a brand extension, namely the
Laura Marie Schons, Philipp Thöne
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Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service (33-45)
International Research Journal of Business Studies, 2016 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
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How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement
Asian Journal of Technology Management, 2021 Shift is a Muslim youth movement community in Indonesia. As one of the Islamic Brand in Indonesia, Shift starts selling the merchandise to broaden the brand. However, selling the brand's merchandise is not easy work to do.
Nurrani Kusumawati, Dzikry Arrahim
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Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [PDF]
مدیریت بازرگانی, 2016 Current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. This applied research falls into the category of descriptive / survey ones.
Abolghasem Ebrahimi +2 more
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Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [PDF]
مدیریت بازرگانی, 2021 Objective: Resilience against negative information can be regarded as an extra-role behavior. Such behaviors occur when consumers tend to use a particular brand without considering their own interests.
azim zarei, hooshmand bagheri garbollagh
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Asia Marketing Journal, 2021 This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value.
Sol Namkung, Seong-Yeon Park
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