Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [PDF]
مدیریت بازرگانی, 2021 Objective: Resilience against negative information can be regarded as an extra-role behavior. Such behaviors occur when consumers tend to use a particular brand without considering their own interests.
azim zarei, hooshmand bagheri garbollagh
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Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
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Identification and stereotypes as determinants of brand extension potential [PDF]
Innovative Marketing, 2017 Current research suggests that social identification processes play an important role in markets. In this study, the authors propose that marketing research has neglected one important factor, which influences the success of a brand extension, namely the
Laura Marie Schons, Philipp Thöne
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Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service (33-45)
International Research Journal of Business Studies, 2016 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
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How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement
Asian Journal of Technology Management, 2021 Shift is a Muslim youth movement community in Indonesia. As one of the Islamic Brand in Indonesia, Shift starts selling the merchandise to broaden the brand. However, selling the brand's merchandise is not easy work to do.
Nurrani Kusumawati, Dzikry Arrahim
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Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [PDF]
مدیریت بازرگانی, 2016 Current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. This applied research falls into the category of descriptive / survey ones.
Abolghasem Ebrahimi +2 more
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Asia Marketing Journal, 2021 This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value.
Sol Namkung, Seong-Yeon Park
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The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [PDF]
Sports Business Journal, 2022 Purpose: This study aimed to assess the effect of brand association on the brand equity of the FC Persepolis football team with the mediating role of fan-team identification.Methodology: The present study is a quantitative, cross-sectional, and ...
Farzaneh Mazloomi Soveini
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Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
Indonesian Journal of Business and Entrepreneurship, 2021 The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand ...
Angga Febrian, Larasati Ahluwalia
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How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management, 2014 During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions ...
Sandra Maria Correia Loureiro +2 more
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