Results 251 to 260 of about 496,582 (302)

Brand Visual Identity in Architecture

2014
The article presents brand visual identity research results in architectural designing.Architectural brand concept has been presented, the key visual features of architectural forms building the brand have been discussed. The method of creating the architectural brand visual model and the measurements of the brand power in exemplary locations have been
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From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”

Journal of Business Research, 2017
The commentary endorses the view of brands as complex social relations that develop among a multitude of enacted stakeholder identities and discusses in what ways this perspective may lead to a novel paradigm of brand building – one that highlights the dynamic and fluid character of brand identity.
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Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits

2019
The television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, and to differentiate them from other series in a highly competitive market.
João Brandão, Ricardo Maia Pestana, Daniel Raposo   +2 more
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Purpose-driven brand identity: unveiling the link between brand purpose and brand identity

Journal of Product & Brand Management
Purpose Brand identity is a core component of the definition of brand purpose, yet the link between these constructs has not been explored in depth. This study aims to develop a framework that captures the (inter)relationship between brand purpose and brand identity and propose a definition of purpose-driven ...
Enya Henning, Manfred Kirchgeorg
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The Role of Brand Identity in the Brand Management Process: Brand Identity Models

SSRN Electronic Journal, 2023
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Brands and Identity: We Are Our Brands

2010
Before examining the roles of brand in our forming an identity, let me say something about the nature of fashion, since brands are intimately connected to fashion and its various functions.
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Brand Identity

2004
Michel Chevalier, Gérald Mazzalovo
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Brand identity

2020
Erik Kostelijk, Karel Jan Alsem
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Brand on Event Identity

Analysis, 1981
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Brand Identity

2021
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