Results 211 to 220 of about 23,988 (261)
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Brand Visual Identity in Architecture
2014The article presents brand visual identity research results in architectural designing.Architectural brand concept has been presented, the key visual features of architectural forms building the brand have been discussed. The method of creating the architectural brand visual model and the measurements of the brand power in exemplary locations have been
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Journal of Business Research, 2017
The commentary endorses the view of brands as complex social relations that develop among a multitude of enacted stakeholder identities and discusses in what ways this perspective may lead to a novel paradigm of brand building – one that highlights the dynamic and fluid character of brand identity.
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The commentary endorses the view of brands as complex social relations that develop among a multitude of enacted stakeholder identities and discusses in what ways this perspective may lead to a novel paradigm of brand building – one that highlights the dynamic and fluid character of brand identity.
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Purpose-driven brand identity: unveiling the link between brand purpose and brand identity
Journal of Product & Brand ManagementPurpose Brand identity is a core component of the definition of brand purpose, yet the link between these constructs has not been explored in depth. This study aims to develop a framework that captures the (inter)relationship between brand purpose and brand identity and propose a definition of purpose-driven ...
Enya Henning, Manfred Kirchgeorg
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The Role of Brand Identity in the Brand Management Process: Brand Identity Models
SSRN Electronic Journal, 2023openaire +1 more source
Brands and Identity: We Are Our Brands
2010Before examining the roles of brand in our forming an identity, let me say something about the nature of fashion, since brands are intimately connected to fashion and its various functions.
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