Results 281 to 290 of about 45,839 (308)

CREATING BRAND AND BRAND IDENTITY

2023
openaire   +1 more source

Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system

Journal of Business Research, 2017
Richard Gyrd-Jones
exaly  

SME brand identity: its components, and performance effects

Journal of Product and Brand Management, 2017
Saku Hirvonen, Tommi Laukkanen
exaly  

Brand Identity

2012
openaire   +1 more source

B2B service brand identity: Scale development and validation

Industrial Marketing Management, 2011
Leslie De Chernatony, George Christodoulides   +1 more
exaly  

Identity and branding

2011
openaire   +1 more source

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Journal of Business Research, 2016
Ruizhi Yuan, Martin J Liu, Dorothy A Yen   +2 more
exaly  

Brand Identity

2013
openaire   +1 more source

Brand Revolution: Rethinking Brand Identity

Journal of Product & Brand Management, 2014
openaire   +1 more source

Branding and Identity

2010
openaire   +1 more source