Results 291 to 300 of about 45,839 (308)
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Developing and applying a place brand identity model: The case of Slovenia

Journal of Business Research, 2013
Maja Konecnik Ruzzier   +1 more
exaly  

IMC antecedents and the consequences of planned brand identity in higher education

European Journal of Marketing, 2017
Pantea Foroudi   +2 more
exaly  

Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand

Journal of Business Research
S M Riad Shams   +2 more
exaly  

You or an imposter? How to protect brand identity in a business-to-business context?

Industrial Marketing Management
Amit Shankar   +2 more
exaly  

Building brand identity in competitive markets: a conceptual model

Journal of Product and Brand Management, 2008
exaly  

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