Results 41 to 50 of about 493,088 (328)
Brand Identity and Online Self-Customisation Usefulness Perception [PDF]
, 2016 Online self-customisation (OSC) enables customers to tailor their preferences to certain product features via a brand-hosted online platform. Recent literature has given increasing attention to how consumers value OSC.
Aaker D. A. +14 more
core +3 more sources
Psychosocial Outcomes in Patients With Endocrine Tumor Syndromes: A Systematic Review
Pediatric Blood &Cancer, EarlyView.ABSTRACT Introduction The combination of disease manifestations, the familial burden, and varying penetrance of endocrine tumor syndromes (ETSs) is unique. This review aimed to portray and summarize available data on psychosocial outcomes in patients with ETSs and explore gaps and opportunities for future research and care.
Daniël Zwerus +6 more
wiley +1 more source
Defining Place Branding through Local and National Identity and National Stereotypes
Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2022 From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
doaj +1 more source
Developing a sustainable nation brand: a study of Sri Lanka [PDF]
, 2013 This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
core
Pediatric Blood &Cancer, EarlyView.ABSTRACT Purpose Metabolic syndrome (MetS) is a common complication in survivors of childhood acute lymphoblastic and myeloid leukemia (AL), and a major risk factor for premature cardiovascular disease, type‐2‐diabetes, and metabolic dysfunction‐associated steatotic liver disease (MASLD).
Visentin Sandrine +10 more
wiley +1 more source
Reaching for Customer Centricity—Wine Brand Positioning Configurations
Journal of Open Innovation: Technology, Market and Complexity, 2021 This study set out to uncover brand positioning configurations by presenting state-of-the-art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in
Marc Dressler, Ivan Paunovic
doaj +1 more source
The Paradox of Dynamic Corporate Identity [PDF]
, 2019 Dynamic Corporate Identity has brought the new perspective of designing a brand identity. Dynamic Corpo- rate identity is a system that applying the latest technology to create a flexible logo as the result the logo will constantly can change in color ...
Dolah, J. (Jasni ) +1 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Purpose Infants with cancer are rare and face unique challenges. Our study aims to describe the incidence of infantile cancers in Canada and to compare treatment‐related mortality (TRM) and their outcomes with those of older children. Methods We conducted a retrospective cohort study using the Cancer in Young People in Canada database ...
Samuel Sassine +22 more
wiley +1 more source
Understanding the role of social media in political corporate branding research in the context of Indian politics [PDF]
, 2015 This paper seeks to explore how political actors within the Bharatiya Janata Party (BJP) use social media in their communication campaigns and how these social media platforms are understood by citizens following the 2014 Indian General Election.
Armannsdottir, G +3 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background In Ewing sarcoma (EwS), metastases, including those to bone marrow (BM), are the main factors influencing prognosis. Although reverse transcription polymerase chain reaction (RT‐PCR) offers greater sensitivity, the current EWING protocol defines BM metastases solely using light microscopic detection.
Thanh Pham +13 more
wiley +1 more source