Results 41 to 50 of about 2,534,377 (245)
Co-creating corporate brand identity with online brand communities: A managerial perspective
Journal of business research, 2019 Contemporary branding literature views brand identity as socially constructed through complex interactions between multiple stakeholders. Despite extant work on how brand communities and individuals contribute towards brand identity formation, our ...
A. Essamri +2 more
semanticscholar +1 more source
Fashion and Textiles, 2021 While the popularity of athletic footwear or “sneakers” has been widely assessed within academic literature, few studies to date have examined the influence of a specific sneaker subculture called “Sneakerheads”. Moreover, the brand preferences and brand
Delisia Matthews +2 more
semanticscholar +1 more source
Academic Freedom of the Faculty Member as Citizen [PDF]
, 1963 A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous.
Emerson, Thomas I., Haber, David
core +1 more source
From fantasy to reality: identifying the destination brand constructs that influence the brand performance in Zimbabwe. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was conducted with an aim to establish the main sources of identity for Zimbabwe tourism destination brand. Two perspectives were used for the analysis looking at real attributes of tourism and perceptions as the likely sources for improved ...
Dr Farai Chigora, Dr Joram Ndlovu
doaj
South African Journal of Business Management, 2019 Background: In the research field of Taiwanese university education and from the viewpoint of university institutions, brand knowledge plays a crucial role in their development.
Chin-Tsu Chen
doaj +1 more source
Designing Brand Identity for Batak Toba Tuak in Medan City [PDF]
, 2019 Sumatera Utara is a multicultural region. One of its native tribe is Batak Toba tribe. The people in Batak Toba tribe consumes special drink for a special occasion or as their second nature.
Adi, K. K. (Kharisma ) +1 more
core
Defining Place Branding through Local and National Identity and National Stereotypes
Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2022 From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
doaj +1 more source
Modeling Corporate Brand Identity in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of business to consumer (B2C). Corporate banking is considered as one of the relatively new areas
Mohammad Daneshgar +3 more
doaj +1 more source
Journal of business research, 2020 The assumption that corporate brand identity is an internal creation is increasingly challenged by recently published research, which discusses identity as an ongoing social process of co-creation.
Samuel Kristal +2 more
semanticscholar +1 more source
Brand Identity and Online Self-Customisation Usefulness Perception [PDF]
, 2016 Online self-customisation (OSC) enables customers to tailor their preferences to certain product features via a brand-hosted online platform. Recent literature has given increasing attention to how consumers value OSC.
Aaker D. A. +14 more
core +3 more sources