Results 41 to 50 of about 2,348,712 (321)
Brand Celebrity Matching Model Based on Natural Language Processing [PDF]
arXiv, 2022 Celebrity Endorsement is one of the most significant strategies in brand communication. Nowadays, more and more companies try to build a vivid characteristic for themselves. Therefore, their brand identity communications should accord with some characteristics as humans and regulations. However, the previous works mostly stop by assumptions, instead of
arxiv
Journal of Brand Management, 2021 Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid
Ari-Matti Erjansola +4 more
semanticscholar +1 more source
Privacy Aware Experiments without Cookies [PDF]
arXiv, 2022 Consider two brands that want to jointly test alternate web experiences for their customers with an A/B test. Such collaborative tests are today enabled using \textit{third-party cookies}, where each brand has information on the identity of visitors to another website.
arxiv
On p-harmonic self-maps of spheres [PDF]
arXiv, 2022 In this manuscript we study rotationally $p$-harmonic maps between spheres. We prove that for $p\in\mathbb{N}$ given, there exist infinitely many $p$-harmonic self-maps of $\mathbb{S}^m$ for each $m\in\mathbb{N}$ with $p
arxiv
Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment
Социальная психология и общество, 2015 The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer identity and preferred brand’s personality; b) the higher the
Antonova N. V., Morozova V.D.
doaj +1 more source
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [PDF]
مدیریت بازرگانی, 2016 Several brand identity frameworks have been published in the B2C brands . A reliable, valid and parsimonious service brand identity scale that empirically establishes the construct's dimensionality in a B2B market has yet to be developed.
Mohammad Rahim Esfidani +2 more
doaj +1 more source
Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia
Journal of Business & Banking, 2023 The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand ...
Noormalita Primandaru +2 more
doaj +1 more source
Fashion and Textiles, 2021 While the popularity of athletic footwear or “sneakers” has been widely assessed within academic literature, few studies to date have examined the influence of a specific sneaker subculture called “Sneakerheads”. Moreover, the brand preferences and brand
Delisia Matthews +2 more
semanticscholar +1 more source
, 2020 This study aims to examine the mechanism of how hotel executive brand identity influences physical facility quality, customer-based brand equity (CBBE) and employee-based brand equity (EBBE).,The study introduces a multilevel model and collects 925 ...
An Liu, Cathy H. C. Hsu, Daisy X. F. Fan
semanticscholar +1 more source
Effective Slogan Generation with Noise Perturbation [PDF]
arXiv, 2023 Slogans play a crucial role in building the brand's identity of the firm. A slogan is expected to reflect firm's vision and brand's value propositions in memorable and likeable ways. Automating the generation of slogans with such characteristics is challenging.
arxiv