Applying branding theory to political marketing : a pilot study : a thesis presented in partial fulfilment of the requirements for the degree of Master of Communications in Marketing Communication at Massey University, Palmerston North, New Zealand [PDF]
, 2018 Recent developments in the research field of political marketing highlights the growing importance and application of branding to politics. However, despite recent advancements in the research field of customer-based brand equity, the methods used to ...
Kooyman, Caitlin
core
Neutrophil deficiency increases T cell numbers at the site of tissue injury in mice
FEBS Letters, EarlyView.In wild‐type mice, injury or acute inflammation induces neutrophil influx followed by macrophage accumulation. Mcl1ΔMyelo (neutrophil‐deficient) mice lack neutrophils, and in response to muscle injury show fewer macrophages and exhibit strikingly elevated T‐cell numbers, primarily non‐conventional “double‐negative” (DN) αβ and γδ T cells.
Hajnalka Halász +6 more
wiley +1 more source
JPPI (Jurnal Penelitian Pendidikan Indonesia)The aim of this research is to determine the influence of advertising appeals and brand ambassadors on purchase intention with brand image as an intervening variable in certain consumers aged 17-25 years in Bandung City.
Tarisya Adzani Sunandika, Arry Widodo
doaj +1 more source
The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation [PDF]
Management Science Letters, 2019 In today's competitive business environment, organizations are always seeking for valuable practices to build a strong brand and enhance purchase intention.
Nguyen Ngoc Hien +3 more
doaj
The influence of the brand image of green agriculture products on China's consumption intention--The mediating role of perceived value. [PDF]
PLoS One, 2023 Yang H, Zhang P, Liu H.
europepmc +1 more source
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
core
The role of corporate image and extension similarity in service brand extensions [PDF]
, 2000 Ko de Ruyter, Martin Wetzels
openalex +1 more source
Cell‐free DNA aneuploidy score as a dynamic early response marker in prostate cancer
Molecular Oncology, EarlyView.mFast‐SeqS‐based genome‐wide aneuploidy scores are concordant with aneuploidy scores obtained by whole genome sequencing from tumor tissue and can predict response to ARSI treatment at baseline and, at an early time point, to ARSI and taxanes. This assay can be easily performed at low cost and requires little input of cfDNA. Cell‐free circulating tumor
Khrystany T. Isebia +17 more
wiley +1 more source
ANTECEDENTES DA INTENÇÃO DE COMPRA DE MARCAS PRÓPRIAS: UM ESTUDO NO MERCADO EMERGENTE [PDF]
RAE: Revista de Administração de Empresas, 2016 The present study investigates predictors of store brand purchase intention and the interrelations between them. It deepens the research about purchase intention formation using a modelling of constructs that have not been simultaneously examined in ...
Lúcia Aparecida da Silva Borges +2 more
doaj
Customer agility, market orientation, and brand image in the context of Chinese market. [PDF]
Front Psychol, 2022 Junfeng W, Zesheng Y, RuQiang L.
europepmc +1 more source