Results 161 to 170 of about 6,985,808 (379)

Targeting the MDM2‐MDM4 interaction interface reveals an otherwise therapeutically active wild‐type p53 in colorectal cancer

open access: yesMolecular Oncology, EarlyView.
This study investigates an alternative approach to reactivating the oncosuppressor p53 in cancer. A short peptide targeting the association of the two p53 inhibitors, MDM2 and MDM4, induces an otherwise therapeutically active p53 with unique features that promote cell death and potentially reduce toxicity towards proliferating nontumor cells.
Sonia Valentini   +10 more
wiley   +1 more source

ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING [PDF]

open access: yesManagement & Marketing, 2016
The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes.
Cătălin Mihail BARBU
doaj  

Retail store design and environment as branding support in the services marketing [PDF]

open access: yes
The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task.
Catalin M. BARBU, Tudor Nistorescu
core  

Elucidating prognostic significance of purine metabolism in colorectal cancer through integrating data from transcriptomic, immunohistochemical, and single‐cell RNA sequencing analysis

open access: yesMolecular Oncology, EarlyView.
Low expression of five purine metabolism‐related genes (ADSL, APRT, ADCY3, NME3, NME6) was correlated with poor survival in colorectal cancer. Immunohistochemistry analysis showed that low NME3 (early stage) and low ADSL/NME6 (late stage) levels were associated with high risk.
Sungyeon Kim   +8 more
wiley   +1 more source

PERAN BRAND IMAGESEBAGAI PEMEDIASI PENGARUH COUNTRY OF ORIGINPADA BRAND EQUITY

open access: yesJurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 2015
The aim of this study is to determine the mediating role of brand image on the influence of countryof origin on brand equity of Toyota car in Denpasar City. This research was conducted to 150 samples by implementing purposive sampling method.
Pratiwi Ni Luh Putu Mira   +1 more
doaj  

Psychometric properties and latent profile analysis of the Nursing Brand Image Scale: a methodological study in the Chinese context. [PDF]

open access: yesBMC Nurs, 2022
Zhou L   +8 more
europepmc   +1 more source

Brand Image as a Function of Self-Image and Self-Brand Connection

open access: yesManagement Dynamics in the Knowledge Economy, 2013
This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature” in marketing theory and advertising evaluation.
openaire   +2 more sources

Home - About - Disclaimer - Privacy