Understanding the role of social media in political corporate branding research in the context of Indian politics [PDF]
This paper seeks to explore how political actors within the Bharatiya Janata Party (BJP) use social media in their communication campaigns and how these social media platforms are understood by citizens following the 2014 Indian General Election.
Armannsdottir, G+3 more
core
The Effect of Social Influence and Brand Image on Brand Awareness and Purchase Intention Study Case
This study examines the relationships between social influence, brand image, brand awareness, and purchase intention in consumer behavior. The primary goal is to analyze how social influence and brand image contribute to brand awareness and purchase ...
Leonard Joshua
doaj +1 more source
Cell‐free DNA aneuploidy score as a dynamic early response marker in prostate cancer
mFast‐SeqS‐based genome‐wide aneuploidy scores are concordant with aneuploidy scores obtained by whole genome sequencing from tumor tissue and can predict response to ARSI treatment at baseline and, at an early time point, to ARSI and taxanes. This assay can be easily performed at low cost and requires little input of cfDNA. Cell‐free circulating tumor
Khrystany T. Isebia+17 more
wiley +1 more source
ANALISIS PENGARUH DIMENSI BRAND IMAGE TERHADAP BRAND IMAGE DAN PERSEPSI PENGGUNA KEMENKEU CORPU
Jamila Lestyowati
openalex +2 more sources
Exploring the impact of brand image on customer loyalty and commitment in China [PDF]
Ike‐Elechi Ogba, Zhenzhen Tan
openalex +1 more source
Cuteness or Coolness-How Does Different Anthropomorphic Brand Image Accelerate Consumers' Willingness to Buy Green Products? [PDF]
Lu Y, Liu Y, Tao L, Ye S.
europepmc +1 more source
Prostate cancer is a leading malignancy with significant clinical heterogeneity in men. An 11‐gene signature derived from dysregulated epithelial cell markers effectively predicted biochemical recurrence‐free survival in patients who underwent radical surgery or radiotherapy.
Zhuofan Mou, Lorna W. Harries
wiley +1 more source
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research [PDF]
Arch G. Woodside+2 more
openalex +1 more source
City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction. [PDF]
Li Y, Hsü P, Hao G, Sun K, Wang Y.
europepmc +1 more source
MET variants in the N‐lobe of the kinase domain, found in hereditary papillary renal cell carcinoma, require ligand stimulation to promote cell transformation, in contrast to other RTK variants. This suggests that HGF expression in the microenvironment is important for tumor growth in such patients. Their sensitivity to MET inhibitors opens the way for
Célia Guérin+14 more
wiley +1 more source