Perceptions and Positionings of Colleges in New York City: A Longitudinal Study of Brand Images [PDF]
Sylvia D. Clark
openalex +1 more source
This study investigates an alternative approach to reactivating the oncosuppressor p53 in cancer. A short peptide targeting the association of the two p53 inhibitors, MDM2 and MDM4, induces an otherwise therapeutically active p53 with unique features that promote cell death and potentially reduce toxicity towards proliferating nontumor cells.
Sonia Valentini+10 more
wiley +1 more source
ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING [PDF]
The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes.
Cătălin Mihail BARBU
doaj
Retracted: Analyzing the Relationship between Hotel Brand Image, Service Quality, Experience Marketing, and Customer Satisfaction under the Environment of Social Network. [PDF]
Environmental And Public Health JO.
europepmc +1 more source
Retail store design and environment as branding support in the services marketing [PDF]
The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task.
Catalin M. BARBU, Tudor Nistorescu
core
Place image and place branding : What the data tells us [PDF]
Nicolas Papadopoulos, Irfan Butt
openalex +1 more source
Low expression of five purine metabolism‐related genes (ADSL, APRT, ADCY3, NME3, NME6) was correlated with poor survival in colorectal cancer. Immunohistochemistry analysis showed that low NME3 (early stage) and low ADSL/NME6 (late stage) levels were associated with high risk.
Sungyeon Kim+8 more
wiley +1 more source
PERAN BRAND IMAGESEBAGAI PEMEDIASI PENGARUH COUNTRY OF ORIGINPADA BRAND EQUITY
The aim of this study is to determine the mediating role of brand image on the influence of countryof origin on brand equity of Toyota car in Denpasar City. This research was conducted to 150 samples by implementing purposive sampling method.
Pratiwi Ni Luh Putu Mira+1 more
doaj
Psychometric properties and latent profile analysis of the Nursing Brand Image Scale: a methodological study in the Chinese context. [PDF]
Zhou L+8 more
europepmc +1 more source
Brand Image as a Function of Self-Image and Self-Brand Connection
This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature” in marketing theory and advertising evaluation.
openaire +2 more sources