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Modeling the brand extensions' influence on brand image
Journal of Business Research, 2009Abstract Brand-extension strategies enhance success chances of new products, even though they expose brand image to dilution risks. The present work analyzes how brand-extension evaluation can affect the current brand image and proposes a theoretical model formed by five main factors related to brand associations, extension congruency and extension ...
José Miguel Pina Pérez +1 more
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Effects of television brand placement on brand image
Psychology & Marketing, 2007AbstractA survey as well as an experiment was conducted to study the effects of television brand placement on brand image. The studies showed that the integration of a brand into the editorial content of a program had a significant effect on brand image: As people watched more episodes, the brand image became more in agreement with the program image ...
Peter Neijens +2 more
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Impacts of Brand Extensions on Parent Brand Image
SSRN Electronic Journal, 2019Brand extension is an important concern in the success of a brand and if not done properly, can cause a serious damage to the brand being extended. This study aim to investigate the factors of brand extension and their impact on parent brand image. The selected factors were Perceived Fit, Customer awareness and innovativeness, and Brand Associations ...
Mohammed Faizan Zafar +1 more
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MANAGING BRAND IMAGE IN SCHOOL
Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 2023Purpose: The paper discusses managing brand image in the school. Brand image is observed in the context of school management. Emphasis is placed on research and analysis of school branding from the aspect of service marketing. Methodology/approach: The research is based on relevant theories of brand management.
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MEASURING PERCEPTIONS OF BRAND IMAGE
Perceptual and Motor Skills, 1991Research workers typically use forced-choice instruments to measure subjects' perceptions of social objects such as apparel brands. Advantages and disadvantages of alternative methods to measure apparel brand image are discussed.
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The Image, the Brand, and the Consumer
Journal of Marketing, 1957Instead, the two principal ways were as follows. There was the hit-'em-overthe-head school which consisted of hardworking advertisements that yelled, shouted, screamed, and hollered. They said everything kind about the product that was possible to say and they started out with headlines that read, "Science proves," followed by a percentage figure that ...
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Stereotyping in Self Image Brand Image Research
Communications, 20000ntbrkt;
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2013
Choosing a travel destination in times like these is not simply a choice, it is moreover a statement of lifestyle. What kind of journey is worth investing one’s hard-earned money and relatively little leisure time into? The key to success for tourist destinations is to create a product that attracts potential consumers in an emotional way (Morgan et al.
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Choosing a travel destination in times like these is not simply a choice, it is moreover a statement of lifestyle. What kind of journey is worth investing one’s hard-earned money and relatively little leisure time into? The key to success for tourist destinations is to create a product that attracts potential consumers in an emotional way (Morgan et al.
openaire +2 more sources