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Brand image IQOS

Η εικόνα της μάρκας αποτελεί θεμελιώδες στοιχείο της στρατηγικής μάρκετινγκ, καθώς επηρεάζει τις καταναλωτικές αποφάσεις και τη διαμόρφωση πίστης προς ένα προϊόν. Η παρούσα έρευνα εξετάζει την εικόνα του brand “IQOS” στην ελληνική αγορά, εστιάζοντας στους παράγοντες που τη διαμορφώνουν και στον τρόπο με τον οποίο αυτοί επηρεάζουν τη συμπεριφορά των ...
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Sexual health among adolescent and young adult cancer survivors: A scoping review from the Children's Oncology Group Adolescent and Young Adult Oncology Discipline Committee

Ca-A Cancer Journal for Clinicians, 2021
Brooke Cherven, Sharon L Bober, Kristin M Bingen   +2 more
exaly  

Enhancing Brand Image: Brand Trust, Brand Loyalty, and Social Media Influences on Building a Brand Image

2023
Nalini Palaniswamy, Muruganandam Duraiswamy   +1 more
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Corporate brand image

2021
Virginia Vannucci, Eleonora Pantano
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Brand image and brand values

2020
Erik Kostelijk, Karel Jan Alsem
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BRAND IMAGE MEASUREMENT

Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 2023
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Automated molecular-image cytometry and analysis in modern oncology

Nature Reviews Materials, 2020
Ralph Weissleder, Hakho Lee
exaly  

nnU-Net: a self-configuring method for deep learning-based biomedical image segmentation

Nature Methods, 2020
Fabian Isensee, Paul F Jaeger, Simon A A Kohl   +2 more
exaly  

Ultrafast machine vision with 2D material neural network image sensors

Nature, 2020
Lukas Mennel, Joanna Symonowicz, Stefan Wachter   +2 more
exaly  

Αναλύοντας το brand image του brand Μερέντα

In this diploma, it will be analyzed the way in which the brand image of Merenda brand was built. The determining factors that contributed to its structure but also the consequences they had. Primary quantitative research was conducted and its results analyzed.
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