Results 311 to 320 of about 8,806,695 (362)

Marketing strategies in business-to-business advertisements for oral nicotine products. [PDF]

Tob Control
Sharma A, Belton A, Ozga JE, Ling P, Hrywna M, Cornacchione Ross J, Ganz O, Bold KW, Stanton C.   +8 more
europepmc   +1 more source

How alcohol industries affect public health in Nepal: a qualitative study of commercial sector practices of alcohol industries based on the Lancet model of Commercial Determinants of Health. [PDF]

BMJ Public Health
Kandel P, Sharma P, Subedi M.
europepmc   +1 more source

Policy Without Penalty: A Review of Pediatric Research Equity Act Noncompliance Letters. [PDF]

Pediatrics
Green DJ, Pagano A, Goldman J, Deshmukh AD.   +3 more
europepmc   +1 more source

Corrigendum to "Research on the pathways to high-quality development of tourism SMEs: A perspective of value assigned by quality, standards and brand" [Heliyon Volume 10, Issue 23, December 2024, Article e39772]. [PDF]

Heliyon
Shi J, Xiao Y.
europepmc   +1 more source

Some of the next articles are maybe not open access.

Related searches:

Brand Management

Michael Beverland, Pinar Cankurtaran
semanticscholar   +6 more sources

Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement

International Journal of Contemporary Hospitality Management, 2022
Purpose This study aims to contribute by forming the concept of luxury hotel brand (four- and five-star hotel) coolness and revealing its promoting role to customer brand engagement with brand satisfaction and brand love as connecting components and ...
N. H. Khôi, A. Le
semanticscholar   +1 more source

Brand Management

International Journal of Research in Marketing Management and Sales, 2020
Heding, Tilde, Knudtzen, Charlotte F., Bjerre, Mogens   +2 more
semanticscholar   +5 more sources

Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis

Journal of Product & Brand Management, 2022
Purpose The Journal of Product and Brand Management (JPBM) has a 30-year long history. To commemorate the journal’s 30th anniversary, this research paper aims to present a retrospective overview of JPBM.
Naveen Donthu, S Kumar, Saumyaranjan Sahoo, Weng Marc Lim, Y. Joshi   +4 more
semanticscholar   +1 more source

The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut

Journal of Foodservice Business Research, 2022
This study investigates the utilization impact of Instagram on restaurants’ brand management in emerging economies, particularly in the capital of Lebanon, Beirut.
G. Al-Abdallah, A. O. Dandis, Mohammad Badi’ Al Haj Eid   +2 more
semanticscholar   +1 more source

Brand stories: bringing narrative theory to brand management

Journal of Strategic Marketing, 2021
While the use of stories in branding has been well-researched from a consumer influence perspective, limited work has taken a strategic view of brand storytelling.
Adam J. Mills, J. John
semanticscholar   +1 more source