Results 291 to 300 of about 105,094 (303)

Brand management

International Journal of Research in Marketing Management and Sales, 2020
Ahmad Hosaini, Abdullah Hosaini
openaire   +1 more source

Strategic relationship management and service brand marketing

European Journal of Marketing, 2011
Shu-Pei Tsai
exaly  

Nonprofit brands and brand management

2012
openaire   +1 more source

Brand management

2017
  +4 more sources

Brand management: Unveiling the delusion of control

European Management Journal, 2018
Sylvia Von Wallpach, Hans Mühlbacher
exaly  

Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015
Tim Oliver Brexendorf, Barry L Bayus, Kevin Lane Keller   +2 more
exaly  

Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration

California Management Review, 2012
John M T Balmer
exaly  

Brand Management

2021
openaire   +1 more source

Successful brand management in SMEs: a new theory and practical hints

Journal of Product and Brand Management, 2005
exaly  

Branding/Brand Management

2018
openaire   +1 more source