Results 271 to 280 of about 105,094 (303)

Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations

European Management Journal, 2023
Oliver Koll, Sylvia Von Wallpach
exaly  

Influencer Branding in Brand Management

2023
openaire   +1 more source

Brand Management

2002
Philippe Malaval, Christophe Bénaroya
openaire   +3 more sources

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

Journal of Product and Brand Management, 2017
Cleopatra Veloutsou, FRANCISCO Guzman
exaly  

Brand Language and Brand Management

2017
Dawn Lerman, Robert J. Morais, David Luna   +2 more
openaire   +1 more source

Building brand commitment: A behavioural approach to internal brand management

Journal of Brand Management, 2005
Christoph Bürmann, Bürmann Christoph
exaly  

Key determinants of internal brand management success: An exploratory empirical analysis

Journal of Brand Management, 2008
Christoph Bürmann, Bürmann Christoph
exaly  

Branding and Brand Management

2006
openaire   +1 more source

Persuasive brand management

Journal of Organizational Change Management, 2012
Oriol Iglesias, Eduard Bonet
exaly  

Branding and sport brand management

2017
Eric C. Schwarz, Jason D. Hunter
openaire   +1 more source