Results 271 to 280 of about 925,231 (296)

Branding and sport brand management

2017
Eric C. Schwarz, Jason D. Hunter
openaire   +1 more source

Brand Management

2015
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre   +2 more
openaire   +2 more sources

Persuasive brand management

Journal of Organizational Change Management, 2012
Oriol Iglesias, Eduard Bonet
exaly  

Branding and Brand Management

2006
openaire   +1 more source

Brand Management: The Six Principles of Green Brand Management

2022
Oliver Errichiello, Arnd Zschiesche
openaire   +1 more source

Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Industrial Marketing Management, 2018
Mahabubur Rahman, M Angeles Rodríguez-Serrano, Mary Lambkin   +2 more
exaly  

Brand Management

2022
openaire   +1 more source

Brand Management

2021
openaire   +2 more sources

Unpacking brand management superiority

European Journal of Marketing, 2017
Wai Jin Lee, Aron O'Cass, Phyra Sok
exaly  

Sustainable Brand Management of Alimentary Goods

Sustainability, 2020
Jana Majerova, Włodzimierz Sroka, Anna Križanová   +2 more
exaly