Results 251 to 260 of about 8,935,808 (274)

Branding and Brand Management

2016
openaire   +1 more source

Brand management

International Journal of Research in Marketing Management and Sales, 2020
Ahmad Hosaini, Abdullah Hosaini
openaire   +1 more source

Persuasive brand management: How managers can influence brand meaning when they are losing control over it

Journal of Organizational Change Management, 2012
Oriol Iglesias, Eduard Bonet
exaly  

Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation

European Journal of Marketing, 2017
Phyra Sok, Aron O'Cass, Wai Jin Lee
exaly  

Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Industrial Marketing Management, 2018
Mª de Los Ángeles Rodríguez Serrano, Mahabubur Rahman, Mary Lambkin   +2 more
exaly  

Nonprofit brands and brand management

2012
openaire   +1 more source

Brand management: Unveiling the delusion of control

European Management Journal, 2018
Sylvia von Wallpach, Hans Mühlbacher
exaly  

Managing brands as a resource

2015
openaire   +1 more source

Strategic relationship management and service brand marketing

European Journal of Marketing, 2011
Shu-Pei Tsai
exaly  

Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015
Kevin Lane Keller, Barry Bayus, Tim Oliver Brexendorf   +2 more
exaly