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<i>In vitro</i> Bioequivalence Analysis of Generic Metformin Hydrochloride Film-coated Tablets. [PDF]
Acta Med PhilippBuenavidez ZP +7 more
europepmc +1 more source
Improving legislation is a necessity: A multi-method quantitative analysis of tobacco sponsorship and publicity in China. [PDF]
Tob Induc DisSun S, Wu Y, Tang Y, Wang F.
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Brand Knowledge Management: Growing Brand Equity
Journal of Knowledge Management, 1998The concept of Brand Knowledge Management looks to move brand‐led organizations from content to process and from data to tacit knowledge. This paper proposes a manifesto for brand marketing that re‐focuses its activities and challenges the roles, structures and behaviour of its management.
Ian Richards, David Foster, Ruth Morgan
exaly +2 more sources
Brand management: Unveiling the delusion of control
European Management Journal, 2018Mainstream brand management literature views brands as products or organisations carrying brand names and brand managers as being in control of brand-related actions and outcomes. By contrast, recent empirical research shows the substantial influence of stakeholders on brands.
Sylvia von Wallpach, Hans Mühlbacher
exaly +3 more sources
Branding and Technology Management
2006 Technology Management for the Global Future - PICMET 2006 Conference, 2006Globalization and the advance of technologies (particularly Internet) have changed and will continue to change things like behaviors of customers as well as the competition strategies of companies. The competition by classical strategies (i.e., low cost, high quality, etc) has become impossible.
Dereli, Türkay +2 more
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Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation
Journal of Marketing Research, 1994The authors examine the history of brand management by tracing its development in the context of the marketing environment from 1870 to the present. They develop six theses regarding the evolution of brand management and its implications and substantiate them utilizing a historical approach.
George S. Low, Ronald A. Fullerton
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Branding and design management: a brand design management model
Journal of Marketing Management, 2007As brands have become one of firms' most valuable assets, the search for new ways to build brands that achieve a differentiated status in the minds of customers has become of central importance for companies. If design is guided by the brand, it can serve as the cohesive factor for all elements that configure a brand experience and represent an ...
Jordi Montaña +2 more
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Journal of Brand Management, 1997
Although luxury goods form a distinct economic sector in many countries, a certain vagueness still remains over the concepts of luxury and the luxury brand. How does the luxury brand differ from the ‘up-market’ brand or the ordinary brand? Are the differences simply those of degree or inherent in the luxury brand’s nature?
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Although luxury goods form a distinct economic sector in many countries, a certain vagueness still remains over the concepts of luxury and the luxury brand. How does the luxury brand differ from the ‘up-market’ brand or the ordinary brand? Are the differences simply those of degree or inherent in the luxury brand’s nature?
openaire +1 more source