Results 241 to 250 of about 62,453 (255)

Brand management to protect brand equity: A conceptual model

Journal of Brand Management, 2010
Bill Merrilees, Miller Dale, Merrilees Bill   +2 more
exaly  

Brand Management

2015
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre   +2 more
openaire   +2 more sources

Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015
Kevin Keller, Barry Bayus, Tim Oliver Brexendorf   +2 more
exaly  

Employees as a second audience: the effect of external communication on internal brand management outcomes

Journal of Brand Management, 2018
Rico Piehler, Christoph Bürmann, Michael Schade   +2 more
exaly  

Brand Management

2022
openaire   +1 more source

Corporate brand reputation and brand crisis management

Management Decision, 2009
Stephen A Greyser
exaly  

Brand management

2017
openaire   +2 more sources

Successful brand management in SMEs: a new theory and practical hints

Journal of Product and Brand Management, 2005
exaly  

Branding/Brand Management

2018
openaire   +1 more source

Brand Management

2021
openaire   +1 more source