Results 221 to 230 of about 62,453 (255)

Influencer Branding in Brand Management

2023
openaire   +1 more source

Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations

European Management Journal, 2023
Sylvia Von Wallpach, Oliver Koll
exaly  

Sustainable Brand Management of Alimentary Goods

Sustainability, 2020
Ľubica Gajanova, Margareta Nadanyiova, Włodzimierz Sroka   +2 more
exaly  

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis

Journal of Strategic Marketing, 2023
Jana Bowden, M Sadegh Eshaghi, Mona Afshardoost   +2 more
exaly  

Branding and sport brand management

2017
Eric C. Schwarz, Jason D. Hunter
openaire   +1 more source

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

Journal of Product and Brand Management, 2017
Cleopatra Veloutsou, FRANCISCO Guzman
exaly  

Brand Language and Brand Management

2017
Dawn Lerman, Robert J. Morais, David Luna   +2 more
openaire   +1 more source

Building brand commitment: A behavioural approach to internal brand management

Journal of Brand Management, 2005
Christoph Bürmann, Bürmann Christoph
exaly  

Branding and Brand Management

2006
openaire   +1 more source

Key determinants of internal brand management success: An exploratory empirical analysis

Journal of Brand Management, 2008
Christoph Bürmann, Bürmann Christoph
exaly