Results 231 to 240 of about 62,453 (255)

Persuasive brand management

Journal of Organizational Change Management, 2012
Oriol Iglesias
exaly  

Branding and Brand Management

2016
openaire   +1 more source

Unpacking brand management superiority

European Journal of Marketing, 2017
, Aron O'Cass
exaly  

Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Industrial Marketing Management, 2018
M Angeles Rodríguez-Serrano, Mahabubur Rahman, Mary Lambkin   +2 more
exaly  

Brand management

International Journal of Research in Marketing Management and Sales, 2020
Ahmad Hosaini, Abdullah Hosaini
openaire   +1 more source

Nonprofit brands and brand management

2012
openaire   +1 more source

Brand management – standing out from the crowd

International Journal of Contemporary Hospitality Management, 2017
Ceridwyn KING
exaly  

Does brand management of corporate reputation translate into higher market value?

Journal of Strategic Marketing, 2010
Katherine Smith
exaly  

Managing brands as a resource

2015
openaire   +1 more source

Strategic relationship management and service brand marketing

European Journal of Marketing, 2011
Shu-Pei Tsai
exaly