Results 231 to 240 of about 8,935,808 (274)

Brands and Brand Management

2023
Rohini Ahluwalia, Barbara Loken
openaire   +1 more source

Brands and Brand Management

2022
David M Brown, Alexander Thompson
openaire   +1 more source

Managing Luxury Brands: Strategies in Brand Management

The definition of luxury is in a state of constant flux, evolving from a realm of opulence and exclusivity to an industry increasingly characterized by a process of ‘democratization’ and the use of innovative marketing and branding strategies. This ongoing evolution in the meanings commonly attributed to luxury has sparked ongoing debates in the field,
Murtas, Gabriele, Christodoulides, George   +1 more
openaire   +1 more source

Branding and Sport Brand Management

2022
Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter   +3 more
openaire   +1 more source

Branding and brand management

The Business & Management Collection, 2012
T.C. Melewar, Sharifah Faridah Syed Alwi
openaire   +1 more source

Brand Management: The Six Principles of Green Brand Management

2022
Oliver Errichiello, Arnd Zschiesche
openaire   +1 more source

Market orientation, brand management processes and brand performance

Journal of Product and Brand Management, 2021
Pramod Iyer, Arezoo Davari
exaly  

The Effect of Brand Love, Brand Management, and Word-of-Mouth on Brand Management

The e-Business Studies, 2011
null 전홍식, null 김대영
openaire   +1 more source

Brand Management

2002
Philippe Malaval, Christophe Bénaroya
openaire   +3 more sources

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis

Journal of Strategic Marketing, 2023
Jana Lay-Hwa Bowden, Mohammad Sadegh Eshaghi, Mona Afshardoost   +2 more
exaly