Results 261 to 270 of about 925,231 (296)

The Effect of Brand Love, Brand Management, and Word-of-Mouth on Brand Management

The e-Business Studies, 2011
null 전홍식, null 김대영
openaire   +1 more source

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis

Journal of Strategic Marketing, 2023
Mona Afshardoost, Mohammad Sadegh Eshaghi, Jana Lay-Hwa Bowden   +2 more
exaly  

Branding: Brand Management

2020
openaire   +1 more source

Influencer Branding in Brand Management

2023
openaire   +1 more source

Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations

European Management Journal, 2023
Oliver Koll, Sylvia von Wallpach
exaly  

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

Journal of Product and Brand Management, 2017
Cleopatra Veloutsou, Francisco Guzman
exaly  

Branding and Brand Management

2016
openaire   +1 more source

Brand Language and Brand Management

2017
Dawn Lerman, Robert J. Morais, David Luna   +2 more
openaire   +1 more source

Building brand commitment: A behavioural approach to internal brand management

Journal of Brand Management, 2005
Christoph Burmann
exaly  

Key determinants of internal brand management success: An exploratory empirical analysis

Journal of Brand Management, 2008
Christoph Burmann
exaly