Results 261 to 270 of about 8,935,808 (274)

Does brand management of corporate reputation translate into higher market value?

Journal of Strategic Marketing, 2010
Katherine Taken Smith
exaly  

Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration

California Management Review, 2012
John M T Balmer
exaly  

The impact of the brand management system on brand performance in B–B and B–C environments

Industrial Marketing Management, 2008
Jinyong Lee, Seong Yong Park
exaly  

Brand management

2017
openaire   +2 more sources

Successful brand management in SMEs: a new theory and practical hints

Journal of Product and Brand Management, 2005
exaly  

Brand Management

2022
openaire   +1 more source

Brand management

2015
openaire   +2 more sources

Branding/Brand Management

2018
openaire   +1 more source

Brand Management

2021
openaire   +1 more source

Trust and Brand Management

openaire   +1 more source