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1981
Consumer-goods companies which seek to use the marketing planning and control systems described in this book generally make use of the management system called ‘brand management’ to ensure that such activities are efficiently carried out. While the title of brand manager — also referred to as a product manager — may not conjure up any precise idea of ...
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Consumer-goods companies which seek to use the marketing planning and control systems described in this book generally make use of the management system called ‘brand management’ to ensure that such activities are efficiently carried out. While the title of brand manager — also referred to as a product manager — may not conjure up any precise idea of ...
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The Business & Management Collection, 2012
T.C. Melewar, Sharifah Faridah Syed Alwi
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T.C. Melewar, Sharifah Faridah Syed Alwi
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Managing Luxury Brands: Strategies in Brand Management
The definition of luxury is in a state of constant flux, evolving from a realm of opulence and exclusivity to an industry increasingly characterized by a process of ‘democratization’ and the use of innovative marketing and branding strategies. This ongoing evolution in the meanings commonly attributed to luxury has sparked ongoing debates in the field,Murtas, Gabriele +1 more
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Market orientation, brand management processes and brand performance
Journal of Product and Brand Management, 2021Pramod Iyer +2 more
exaly
The Effect of Brand Love, Brand Management, and Word-of-Mouth on Brand Management
The e-Business Studies, 2011null 전홍식, null 김대영
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Brand Management: The Six Principles of Green Brand Management
2022Oliver Errichiello, Arnd Zschiesche
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