Results 281 to 290 of about 925,231 (296)

Does brand management of corporate reputation translate into higher market value?

Journal of Strategic Marketing, 2010
Katherine Taken Smith
exaly  

Brand management – standing out from the crowd

International Journal of Contemporary Hospitality Management, 2017
Ceridwyn King
exaly  

Managing brands as a resource

2015
openaire   +1 more source

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Journal of Travel Research, 2018
Kevin Kam Fung So, Laurie Wu, Ceridwyn King   +2 more
exaly  

Nonprofit brands and brand management

2012
openaire   +1 more source

Strategic relationship management and service brand marketing

European Journal of Marketing, 2011
Shu-Pei Tsai
exaly  

Brand management

2017
  +4 more sources

Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015
Tim Oliver Brexendorf, Barry L Bayus, Kevin Lane Keller   +2 more
exaly  

Brand Management

2008
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre, Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre   +5 more
openaire   +1 more source

Successful brand management in SMEs: a new theory and practical hints

Journal of Product and Brand Management, 2005
exaly