Results 281 to 290 of about 105,094 (303)

Branding and Brand Management

2016
openaire   +1 more source

Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Industrial Marketing Management, 2018
Mahabubur Rahman, M Angeles Rodríguez-Serrano, Mary Lambkin   +2 more
exaly  

Unpacking brand management superiority

European Journal of Marketing, 2017
Wai Jin Lee, Aron O'Cass, Phyra Sok
exaly  

Brand Management

2015
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre   +2 more
openaire   +2 more sources

Sustainable Brand Management of Alimentary Goods

Sustainability, 2020
Jana Majerova, Włodzimierz Sroka, Anna Križanová   +2 more
exaly  

Does brand management of corporate reputation translate into higher market value?

Journal of Strategic Marketing, 2010
Katherine Taken Smith
exaly  

Brand management – standing out from the crowd

International Journal of Contemporary Hospitality Management, 2017
Ceridwyn KING
exaly  

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Journal of Travel Research, 2018
Kevin Kam Fung So, Laurie Wu, Ceridwyn KING   +2 more
exaly  

Managing brands as a resource

2015
openaire   +1 more source

Brand Management

2022
openaire   +1 more source