Results 71 to 80 of about 8,806,695 (362)
An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions [PDF]
The Retail and Marketing Review, 2019 Research purpose: The paper evaluates perspectives of Impression Management theory applied to examine the relationship between brand storytelling and internal stakeholders’ corporate brand perceptions. This is as result of paucity of research and complex
B Nyagadza +2 more
doaj
Strategic Design through Brand Contextualization [PDF]
, 2013 Providing meaningful customer experience is at the core of any successful business activity. Brands can function as vehicles to bundle the ingredients of experience together and give them structure by which consumers are able to understand and interpret ...
Karjalainen, Toni-Matti +2 more
core
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background B‐acute lymphoblastic leukemia (B‐ALL) is the most common pediatric cancer, and while most children in high‐resource settings are cured, therapy carries risks for long‐term toxicities. Understanding parents’ concerns about these late effects is essential to guide anticipatory support and inform evolving therapeutic approaches ...
Kellee N. Parker +7 more
wiley +1 more source
Questiones publicitarias, 2009 Tilde Helding, Charlotte F. Knudtzen, Mogens Bjerre Routedge, New York, 2009
Heding, Tilde +2 more
openaire +5 more sources
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Chronic kidney disease is a growing public health problem worldwide, and the number of patients requiring renal replacement therapy is steadily increasing. Türkiye has experienced a similar rise in both the incidence and prevalence of renal replacement therapy over the past decades; however, national‐level projections of future ...
Arzu Akgül +2 more
wiley +1 more source
The frontlines of brand risk: interview with Patrick Marrinan [PDF]
, 2018 Whether it be the NFL, Dove, Wells Fargo, VW or countless others–managers need only open a daily newspaper to see how things can go terribly wrong for brands. Decline can be fast and the landing hard.
Fournier, Susan, Srinivasan, Shuba
core +1 more source
Reciprocal control of viral infection and phosphoinositide dynamics
FEBS Letters, EarlyView.Phosphoinositides, although scarce, regulate key cellular processes, including membrane dynamics and signaling. Viruses exploit these lipids to support their entry, replication, assembly, and egress. The central role of phosphoinositides in infection highlights phosphoinositide metabolism as a promising antiviral target.
Marie Déborah Bancilhon, Bruno Mesmin
wiley +1 more source
Mechanisms of parasite‐mediated disruption of brain vessels
FEBS Letters, EarlyView.Parasites can affect the blood vessels of the brain, often causing serious neurological problems. This review explains how different parasites interact with and disrupt these vessels, what this means for brain health, and why these processes matter. Understanding these mechanisms may help us develop better ways to prevent or treat brain infections in ...
Leonor Loira +3 more
wiley +1 more source
How Traumatic Violence Permanently Changes Shopping Behavior
Frontiers in Psychology, 2016 Traumatic experiences – such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster – change social relationships and may also influence a life-time of consumer relationships with brands and ...
Ozge Sigirci +2 more
doaj +1 more source
Millennial cultural consumers : Co-creating value through brand communities [PDF]
, 2014 The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations.
Astafyeva, Alexandra, Halliday, Sue
core +1 more source