Results 81 to 90 of about 870,720 (262)
Brand management in mergers and acquisitions: emerging market multinationals venturing into advanced economies [PDF]
, 2018 Purpose: This paper focuses on emerging market firms that internationalize into advanced economies by means of acquisitions. This paper aims to describe and discuss brand management in post-acquisition integration from a multi-level perspective and ...
Liu, Yipeng +3 more
core +2 more sources
Identifying the $k$ Best Targets for an Advertisement Campaign via Online Social Networks [PDF]
arXiv, 2020 We propose a novel approach for the recommendation of possible customers (users) to advertisers (e.g., brands) based on two main aspects: (i) the comparison between On-line Social Network profiles, and (ii) neighborhood analysis on the On-line Social Network.
arxiv
Brand Metrics: A Tool to Measure Performance [PDF]
An increasing interest in the continuous evaluation of brand performance has been observed in both managers and academics over recent past using metrics approach.
Rajagopal, Rajagopal, Amritanshu
core
Penerapan Manajemen Merek pada USAha Kecil dan Menengah (UKM) [PDF]
, 2009 Mostly problems are faced by Small Medium Enterprises (SMEs) thatrelated to marketing aspect. Role of brand very important to SMEs in order its productis recognized easily by consumers.
Rahab, R. (Rahab)
core
Performant Brand Management Contribution to the Company Success on International Market [PDF]
Theoretical and Applied Economics, 2007 The success of any company in international markets heavily depends on the brand strategies. These strategies are based on the pillars of the brand management, which are identity, positionning and image.
Victor Danciu
doaj +1 more source
How Traumatic Violence Permanently Changes Shopping Behavior
Frontiers in Psychology, 2016 Traumatic experiences – such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster – change social relationships and may also influence a life-time of consumer relationships with brands and ...
Ozge Sigirci +2 more
doaj +1 more source
Archives of Design Research, 2013 Background : This research is to analyze recent trends in the nation branding research and to present the concept of ‘A Nation-Brand Management (NBM)’ as an inclusive and integrated approach to nation branding. Converging theoretical disparities relevant to nation branding, we highlight the necessity of managerial role of nation branding for sustaining
Arend J. Groen, Lenna K.M. Lee
openaire +2 more sources
Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]
, 2010 Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
core
Adaptive Predictive Power Management for Mobile LTE Devices [PDF]
arXiv, 2019 Reducing the energy consumption of mobile phones is a crucial design goal for cellular modem solutions for LTE and 5G standards. In addition to improving the power efficiency of components through structural and technological advances, optimizing the energy efficiency through improved dynamic power management is an integral part in contemporary ...
arxiv