Results 81 to 90 of about 8,806,695 (362)

Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management

open access: yes, 2017
Purpose City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems.
Sebastian Zenker, E. Braun
semanticscholar   +1 more source

PARP inhibitors elicit distinct transcriptional programs in homologous recombination competent castration‐resistant prostate cancer

open access: yesMolecular Oncology, EarlyView.
PARP inhibitors are used to treat a small subset of prostate cancer patients. These studies reveal that PARP1 activity and expression are different between European American and African American prostate cancer tissue samples. Additionally, different PARP inhibitors cause unique and overlapping transcriptional changes, notably, p53 pathway upregulation.
Moriah L. Cunningham   +21 more
wiley   +1 more source

Characterizing the salivary RNA landscape to identify potential diagnostic, prognostic, and follow‐up biomarkers for breast cancer

open access: yesMolecular Oncology, EarlyView.
This study explores salivary RNA for breast cancer (BC) diagnosis, prognosis, and follow‐up. High‐throughput RNA sequencing identified distinct salivary RNA signatures, including novel transcripts, that differentiate BC from healthy controls, characterize histological and molecular subtypes, and indicate lymph node involvement.
Nicholas Rajan   +9 more
wiley   +1 more source

USEFUL MARKETING TOOLS OF BRAND- AND PR-MANAGEMENT TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE HOTEL AND RESTAURANT INDUSTRY

open access: yesAktualʹnì Problemi Rozvitku Ekonomìki Regìonu
The article researches the theoretical aspects of brand- and PR-management of enterprises in the hotel and restaurant industry as one of the tools for increasing the competitiveness of tourist enterprises.
А. Бетлей   +3 more
doaj   +1 more source

System solution of evaluation of the brand management’s efficiency in the competitive environment: a methodology of benchmarking [PDF]

open access: yesMarketing i Menedžment Innovacij, 2014
The aim of the article. The article is based on generalization of the results of leading scientists in the brand management sphere. It is proved that using of benchmarking to assess the brand management effectiveness is the most appropriate evaluation ...
Kendiukhov Oleksandr Volodymyrovych
doaj  

The role of brand and brand management in creating business value case of Facebook Vietnam

open access: yesInternational journal of research in marketing management and sales, 2019
The article examines the role of brands and brand management in enhancing corporate value through the case of Facebook brand analysis and the brand influence on business value enhancement.
Dr. Nguyen Hoang Tien   +2 more
semanticscholar   +1 more source

Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology

open access: yesMolecular Oncology, EarlyView.
Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts   +8 more
wiley   +1 more source

Integrated genomic and proteomic profiling reveals insights into chemoradiation resistance in cervical cancer

open access: yesMolecular Oncology, EarlyView.
A comprehensive genomic and proteomic analysis of cervical cancer revealed STK11 and STX3 as a potential biomarkers of chemoradiation resistance. Our study demonstrated EGFR as a therapeutic target, paving the way for precision strategies to overcome treatment failure and the DNA repair pathway as a critical mechanism of resistance.
Janani Sambath   +13 more
wiley   +1 more source

Performant Brand Management Contribution to the Company Success on International Market [PDF]

open access: yesTheoretical and Applied Economics, 2007
The success of any company in international markets heavily depends on the brand strategies. These strategies are based on the pillars of the brand management, which are identity, positionning and image.
Victor Danciu
doaj   +1 more source

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