Results 71 to 80 of about 105,094 (303)
Brand Portfolio Prerogative : Five Challenges and Research Themes Within Brand Portfolio Management
, 2012 This paper discusses five emergent trends within brand portfolio management. These important trends are presented in the following order and format: reiteration between branded house and house of brands; replacement of brand architecture idealism with ...
Uggla, Henrik,, Lashgari, Maryam,
core
Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Torres, Anna +3 more
core
System solution of evaluation of the brand management’s efficiency in the competitive environment: a methodology of benchmarking [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The article is based on generalization of the results of leading scientists in the brand management sphere. It is proved that using of benchmarking to assess the brand management effectiveness is the most appropriate evaluation ...
Kendiukhov Oleksandr Volodymyrovych
doaj
Hijacking emergency granulopoiesis: Neutrophil ontogeny and reprogramming in cancer
Molecular Oncology, EarlyView.Neutrophils are highly plastic innate immune cells; their functions in cancer extend beyond the tumour microenvironment. This Review summarises current understanding of neutrophil maturation and heterogeneity and highlights tumour‐induced granulopoiesis as a systemic programme that expands immature, immunosuppressive neutrophils via tumour‐derived ...
Gabriela Marinescu, Yi Feng
wiley +1 more source
Molecular Oncology, EarlyView.Intratumour heterogeneity complicates precision management of advanced endometrial cancer. Circulating tumor DNA (ctDNA) offers a minimally invasive strategy to capture tumor evolution and therapeutic resistance. Here, we compare tumor‐agnostic NGS with tumor‐informed ddPCR, outlining their relative sensitivity, concordance, and clinical implications ...
Carlos Casas‐Arozamena +15 more
wiley +1 more source
Measuring brand experiences cross-nationally
, 2017 The need for reliable and valid metrics for tracking consumers' experiences of products and brands cross-nationally is becoming ever more important as companies are increasingly operating in international markets. Brand experiences associated with global
Saari, Ulla A., +5 more
core +1 more source
Options theory and options thinking in valuing returns on brand investments and brand extensions [PDF]
, 2002 Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for brand extension are included in the evaluation.
Ryals, Lynette, Dias, S
core +1 more source
Molecular Oncology, EarlyView.Circulating tumor cells (CTCs) and plasma cell‐free DNA (cfDNA) were analyzed to detect ESR1 mutations and methylation in patients with advanced breast cancer. CTC‐derived DNA showed higher sensitivity for mutation detection and revealed complementary genetic and epigenetic alterations, highlighting the added value of CTC analysis for understanding ...
Dimitra Stergiopoulou +12 more
wiley +1 more source
Experience-centric branding: Challenges and advancing a new mantra for corporate brand governance
, 2017 Branding has long lived on the virtue of consistency, so variable experiences seem anathema to consistency. This paper responds to this challenge and seizes the opportunity to develop a forward thinking brand management model based on the critical ...
Merrilees, Bill
core +1 more source
'The people make the brand' : reducing social skills gaps through person-brand fit and human resource management practices [PDF]
, 2014 Fit between an organization’s brand and its employees, sometimes referred to as employee brand identification, has been highlighted as an important element of delivering service quality.
Scholarios, Dora +4 more
core +1 more source