Results 91 to 100 of about 521,689 (353)
PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND
Ekonomski Vjesnik, 2012 This paper begins with the term product brand identity as the new market paradigm. It aims to define the term product brand identity and its significance for realisation of the market value of a product’s brand and overall marketing goals of an ...
Branislav Lijović
doaj
Five trademark law strategies for managing brands [PDF]
Business Horizons, 2012 Abstract This installment of BUSINESS LAW & ETHICS CORNER offers business professionals a selection of five trademark law strategies for more effectively protecting and managing brand names. The legal strategies profiled herein introduce readers to a variety of trademark issues that are often overlooked in the management and protection of brand names,
openaire +1 more source
Market-Driven Management, Competitive Customer Value and Global Network [PDF]
Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification
Silvio M. Brondoni
core
FEBS Letters, EarlyView.We reconstituted Synechocystis glycogen synthesis in vitro from purified enzymes and showed that two GlgA isoenzymes produce glycogen with different architectures: GlgA1 yields denser, highly branched glycogen, whereas GlgA2 synthesizes longer, less‐branched chains.
Kenric Lee +3 more
wiley +1 more source
Brand Metrics: A Tool to Measure Performance [PDF]
An increasing interest in the continuous evaluation of brand performance has been observed in both managers and academics over recent past using metrics approach.
Rajagopal, Rajagopal, Amritanshu
core
Membangun Brand Loyalty Melalui Brand Trust Dan Customer Satisfaction [PDF]
, 2010 Business competition by the company getting fighter in the long run, these conditions require the management to be more careful in determining the competitive strategy, in order to win on competition.
Sumarto, S. (Sumarto) +1 more
core
Structural biology of ferritin nanocages
FEBS Letters, EarlyView.Ferritin is a conserved iron‐storage protein that sequesters iron as a ferric mineral core within a nanocage, protecting cells from oxidative damage and maintaining iron homeostasis. This review discusses ferritin biology, structure, and function, and highlights recent cryo‐EM studies revealing mechanisms of ferritinophagy, cellular iron uptake, and ...
Eloise Mastrangelo, Flavio Di Pisa
wiley +1 more source
Green Estate in Jakarta: Branding or Reality
E3S Web of Conferences, 2018 Along with the growth of awareness in the society about 'Green Living' nowadays, more and more business development of housing projects in Jakarta which brings the topic of 'Green Estate' as their brand and branding strategy.
Aisha Sarah, Susanto Dalhar
doaj +1 more source
Molecular Oncology, EarlyView.PARP inhibitors are used to treat a small subset of prostate cancer patients. These studies reveal that PARP1 activity and expression are different between European American and African American prostate cancer tissue samples. Additionally, different PARP inhibitors cause unique and overlapping transcriptional changes, notably, p53 pathway upregulation.
Moriah L. Cunningham +21 more
wiley +1 more source