Results 121 to 130 of about 1,566,855 (380)
Brand Management in Private Tertiary Educational Institutions in Nigeria: A Case of Bingham University [PDF]
, 2023 There is evidence in the reviewed literature that organizations struggle to formulate and implement their corporate branding strategies. This study focuses on brand management as incorporated in private tertiary educational institutions, most ...
Okocha, Desmond Onyemechi +2 more
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PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND
Ekonomski Vjesnik, 2012 This paper begins with the term product brand identity as the new market paradigm. It aims to define the term product brand identity and its significance for realisation of the market value of a product’s brand and overall marketing goals of an ...
Branislav Lijović
doaj
Substantiating the Conceptual Model of Branding of the Integrated Business Structures [PDF]
Bìznes Inform, 2017 The article is aimed at researching the theoretical foundations of the concept of branding and forming a conceptual model of branding of the integrated business structures.
Nifatova Olena M.
doaj
Molecular Oncology, EarlyView.There is an unmet need in metastatic breast cancer patients to monitor therapy response in real time. In this study, we show how a noninvasive and affordable strategy based on sequencing of plasma samples with longitudinal tracking of tumour fraction paired with a statistical model provides valuable information on treatment response in advance of the ...
Emma J. Beddowes +20 more
wiley +1 more source
Market-Driven Management, Competitive Customer Value and Global Network [PDF]
Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification
Silvio M. Brondoni
core
Pengaruh Kemampuan Manajemen, Motivasi Franchise, Brand Image dan Promotion Strategy terhadap Keberhasilan USAha Franchise (Studi Kasus : Primagama Indonesia Timur) [PDF]
, 2017 Enterprises that can be directly executed properly without having to market from the beginning is to buy products or services that have become, namely Franchise.
Primasanti, Y. (Yunita) +1 more
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A Unified Online-Offline Framework for Co-Branding Campaign Recommendations [PDF]
Co-branding has become a vital strategy for businesses aiming to expand market reach within recommendation systems. However, identifying effective cross-industry partnerships remains challenging due to resource imbalances, uncertain brand willingness, and ever-changing market conditions.
arxiv +1 more source
Molecular Oncology, EarlyView.Breast cancer metastasis is associated with myeloid cell dysregulation and the lung‐specific accumulation of tumor‐supportive Gr1+ cells. Gr1+ cells support metastasis, in part, through a CHI3L1‐mediated mechanism, which can be targeted and inhibited with cargo‐free, polymeric nanoparticles.
Jeffrey A. Ma +9 more
wiley +1 more source
Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy
Marketing of Scientific and Research Organizations, 2016 This paper addresses management issues of brand alliances as part of a scientific organisation’s marketing strategy. Though brand alliances have become quite popular with consumer products they seem to be exceptions in the marketing context of academic ...
Redler Joern
doaj +1 more source
Molecular Oncology, EarlyView.This study develops a semi‐supervised classifier integrating multi‐genomic data (1404 training/5893 validation samples) to improve homologous recombination deficiency (HRD) detection in breast cancer. Our method demonstrates prognostic value and predicts chemotherapy/PARP inhibitor sensitivity in HRD+ tumours.
Rong Zhu +12 more
wiley +1 more source