Results 131 to 140 of about 521,689 (353)
The Influence of Brand Image and Advertising on Consumer Buying Behavior in Telkomsel 4g Package Plan [PDF]
, 2016 This research is about to analyze the influence of brand image and advertising on consumer buying behavior in Telkomsel 4G package plan. Consumer buying behavior plays an important role to increase sales of a company's product.
Tielung, M. V. (Maria) +1 more
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Molecular Oncology, EarlyView.Liquid biopsy enables minimally invasive, real‐time molecular profiling through analysis of circulating biomarkers in biological fluids. This Perspective highlights the importance of training pathologists through integrative educational programs, such as the European Masters in Molecular Pathology, to ensure effective and equitable implementation of ...
Marius Ilié +13 more
wiley +1 more source
Strategia co-brandingu w kontekście zarządzania strategicznego / Co-branding strategy in the context of strategic management. [PDF]
, 2016 Magdalena Grębosz
openalex +1 more source
Molecular Oncology, EarlyView.The LINC01116 long noncoding RNA is induced by hypoxia and associated with poor prognosis and high recurrence rates in two cohorts of lung adenocarcinoma patients. Here, we demonstrate that besides its expression in cancer cells, LINC01116 is markedly expressed in lymphatic endothelial cells of the tumor stroma in which it participates in hypoxia ...
Marine Gautier‐Isola +12 more
wiley +1 more source
MARCA – DEFINITIE SI SEMNIFICATII [PDF]
The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company.
Moisescu Ovidiu Ioan
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Causes and success of brand deletions. The role of brand orientation [PDF]
, 2017 La eliminación de una marca es una decisión crítica dentro de la estrategia de marketing de una empresa. Pese a que en los últimos años muchas organizaciones han tomado este tipo de decisión y han acometido drásticos programas de eliminación de marcas ...
Rodríguez Escudero, Ana Isabel +3 more
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ATF4‐mediated stress response as a therapeutic vulnerability in chordoma
Molecular Oncology, EarlyView.We screened 5 chordoma cell lines against 100+ inhibitors of epigenetic and metabolic pathways and kinases and identified halofuginone, a tRNA synthetase inhibitor. Mechanistically halofuginone induces an integrated stress response, with eIF2alpha phosphorylation, activation of ATF4 and its target genes CHOP, ASNS, INHBE leading to cell death ...
Lucia Cottone +11 more
wiley +1 more source
An Ethical Marketing Perspective: Corporate Social Responsibilites for Strengthening Corporate Brand Management (Study Case in Fast Moving Consumer Goods in Indonesia) [PDF]
, 2016 In this 21st century perspective of marketing strategy for strengthening brand management are very important in business. Using principal of business ethic focusing ini ethical marketing will help stong brand in consumer mind.
Elistia, E. (Elistia)
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A subset of MMR‐proficient colon cancers responds to neoadjuvant immunotherapy
Molecular Oncology, EarlyView.Tan et al. reveal that a distinct subset of early‐stage pMMR colon cancers can respond to neoadjuvant immunotherapy. In the NICHE‐2 trial, responders (26%) were characterized by chromosomal instability, TP53 mutations, and proliferative cell‐cycle programs, whereas nonresponders showed metabolic and stromal reprogramming with TGF‐β‐driven ...
Eleonora Piumatti +3 more
wiley +1 more source
Managing media brands: avoiding multiple personality disorder. [PDF]
Media brands have personalities, but how are these personalities managed across a brand architecture that consists of a network, channels, programmes and programme talent?
Chapleo, Chris +2 more
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