Results 161 to 170 of about 1,566,855 (380)

Monte Carlo modeling of radiation dose from radiation therapy with superficial x‐rays

open access: yesJournal of Applied Clinical Medical Physics, EarlyView.
Abstract Introduction Superficial x‐rays (50–100 kVp) are used for treating non‐melanoma skin cancer and intraoperative radiation therapy (IORT). At these energies, the photoelectric effect significantly increases absorbed dose to bone compared to soft tissue.
Reham Barghash   +3 more
wiley   +1 more source

A Quantitative Study of the Impact of Social Media Reviews on Brand Perception [PDF]

open access: yesarXiv, 2017
This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the services of influential people.
arxiv  

Dosimetric effect of silicone‐based gel on skin surface during volumetric modulated arc therapy for breast cancer

open access: yesJournal of Applied Clinical Medical Physics, EarlyView.
Abstract Purpose This study aims to quantify and compare the dosimetric effects of varying thicknesses of StrataXRT, a silicone‐based gel, and other topical agents on the skin surface during volumetric modulated arc therapy (VMAT) for breast cancer.
Tenyoh Suzuki   +13 more
wiley   +1 more source

Toward a human‐centric co‐design methodology for AI detection of differences between planned and delivered dose in radiotherapy

open access: yesJournal of Applied Clinical Medical Physics, EarlyView.
Abstract Introduction Many artificial intelligence (AI) solutions have been proposed to enhance the radiotherapy (RT) workflow, but limited applications have been implemented to date, suggesting an implementation gap. One contributing factor to this gap is a misalignment between AI systems and their users.
Luca M. Heising   +11 more
wiley   +1 more source

MARCA – DEFINITIE SI SEMNIFICATII [PDF]

open access: yes
The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company.
Moisescu Ovidiu Ioan
core  

BRAND MANAGEMENT THROUGH LONG-TERM STRATEGY OF THE STRENGTHENING OF BRAND EQUITY [PDF]

open access: yes, 2012
It is a must for companies to respond to any changes that occur in the business environment. The companies that are sensitive toward the changing, will strive to achieve competitive advantage with a variety of strategies, including the brand management ...
Maryati, Wiwik
core   +1 more source

A Multifacet Hierarchical Sentiment-Topic Model with Application to Multi-Brand Online Review Analysis [PDF]

open access: yesarXiv
Multi-brand analysis based on review comments and ratings is a commonly used strategy to compare different brands in marketing. It can help consumers make more informed decisions and help marketers understand their brand's position in the market.
arxiv  

Diagnostic image‐based treatment planning for online adaptive ultra‐hypofractionated prostate cancer radiotherapy with MR‐Linac

open access: yesJournal of Applied Clinical Medical Physics, EarlyView.
Abstract Purpose A new workflow was investigated for Elekta Unity MR‐Linac by removing the computed tomography (CT)‐simulation step and using diagnostic CT (DCT) for reference plan generation. Materials and methods Ten patients with ultra‐hypofractionated prostate cancer treated with magnetic resonance imaging (MRI)‐guided adaptive radiotherapy were ...
Yuan Xu   +5 more
wiley   +1 more source

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