Results 301 to 310 of about 521,689 (353)

Platform power, athlete branding, generative AI, and the future of sport governance-a systematic review. [PDF]

Front Sports Act Living
Westerbeek H, van Schaik T.
europepmc   +1 more source

A Study on the Evaluation of the Effects of Talent Management Practices on Employee Performance in the Pharmaceutical Companies in Türkiye. [PDF]

Turk J Pharm Sci
Yaldız A, Özçelikay G.
europepmc   +1 more source

Impact of smart energy on a three-echelon closed-loop supply chain management with reduction of carbon emissions. [PDF]

Sci Rep
Bar N, Sangal I, Sarkar B.
europepmc   +1 more source

Analysis of Crisis Management Strategies for Cosmetic Brands: A Case Study of Florasis Incident

Zixun Huang, An-Shin Shia, Huan Chen
openalex   +2 more sources

Brand Management-Strategy, measurement and yield analysis

, 2013
N.A. Rajagopal
openalex   +1 more source

Brand Management and Strategies Against Counterfeits [PDF]

Journal of Economics & Management Strategy, 2014
In this paper, I provide a theory for brand‐protection strategies to reduce counterfeiting under weak intellectual property rights. My theoretical framework has general implications for endogenous sunk cost investments as a means of deterring counterfeiters.
openaire   +1 more source

Some of the next articles are maybe not open access.

Related searches:

MANAGING BRANDS: CHALLENGES AND STRATEGIES

2013
The battle for a share of the customer’s wallet and cut throat competition for every bit of market space has resulted in search for a powerful weapon that delivers sustainable competitive differentiation. Here it is important to quote Philip Kotler about his perception on brands, “Branding is expensive and time consuming and it can make or break a ...
Singh, Dr. Jeet, Yadav, Dr. Preeti
openaire   +1 more source

Brand Management Strategies

2016
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury to Mass Marketpresents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to ...
openaire   +1 more source

Considerations in Managing B2B Brand Strategies [PDF]

Romanian Statistical Review Supplement, 2014
Brand is one of the most effective communication tools available but often it is not used that carefully in companies. Brands creation is a long term investment to increase shareholder value. Brand strategy, part of brand five steps process, needs to build on the positioning, mission, value proposition, promise and frame.
openaire