Results 91 to 100 of about 953,712 (378)
Sports Branding – A Complex Process [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 “Sports and entertainment have been convergent ever since the dawn of capitalism” (Carter, 2010, p. 26). From this point of view, throughout the years, sports stakeholders and every person involved in sports activities understood the necessity of ...
Sergiu Vlad Stan
doaj
Marketing in SMEs: a '4Ps' self-branding model [PDF]
, 2016 Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a ...
Cheng, R +3 more
core +1 more source
Advanced Optical Materials, Volume 13, Issue 8, March 13, 2025.This study investigates the stimulus‐responsive behavior of trialkylated triazatruxene dimers for third‐generation luminescent security inks. In particular, the derivative with flexible dodecyl chains displays high‐contrast, reversible color changes upon heating or shear, driven by liquid crystalline phase transitions and involving J ...
Raúl Martín +7 more
wiley +1 more source
Corporate brands, the British Monarchy, and the resource-based view of the firm [PDF]
, 2008 Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the branding credentials of the British Crown.
Balmer, JMT
core
Do universities have successful brands? [PDF]
, 2005 Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations.
Chapleo, Chris
core +1 more source
Carbonized Polymer Dots‐Based Spectrally Adaptable Photonic Microbarcodes
Advanced Optical Materials, EarlyView.This study explores spectrally tunable photonics barcodes using carbonized polymer dots (CPDs) based on whispering gallery mode (WGM) photoluminescence. CPDs offer wavelength‐dependent emission from visible to near‐infrared (NIR), thereby enabling variable WGM emissions.
Barun Kumar Barman +2 more
wiley +1 more source
Advanced Photonics Research, EarlyView.Fluorescence‐guided surgery is a common technique and characterizing imaging performance is important to ensure clinical reliability. A calibration standard comprising multiple glass phantoms fabricated to mimic the optical properties of fluorescent and non‐fluorescent tissue is presented.
Mingze Yang +6 more
wiley +1 more source
Recycling and Sustainable Design for Smart Textiles − A Review
Advanced Sustainable Systems, EarlyView.The article reviews recycling strategies and sustainable design approaches for smart textiles, emphasizing eco‐friendly materials, mechanical and chemical recycling methods, and circular economy principles. It explores challenges in separating embedded electronics and highlights recent innovations in sustainable textile technology.
Melkie Getnet Tadesse +3 more
wiley +1 more source
My city – my brand: the different roles of residents in place branding
, 2013 Purpose – This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place ...
E. Braun +2 more
semanticscholar +1 more source
Ultra‐low LOD H2O2 Sensor Based on Synergistic Nernst Potential Effect
Advanced Science, EarlyView.Due to the synergistic effect of ENernst,H2O2${E}_{\mathrm{Nernst},\ {\mathrm{H}}_{2}{\mathrm{O}}_{2}}$ and ENernst,H+${E}_{\mathrm{Nernst},\ {\mathrm{H}}^{+}}$, the proposed sensors in this study can achieve ultralow H2O2 detection limit as low as 1.8 × 10−12 M based on the stacked PEDOT: BTB/PEDOT: PSS semiconducting layer.
Zhaoqun Wang +12 more
wiley +1 more source